Tesla (TSLA) rises amid hints of Fremont plant’s production boost, new hiring ramp

Tesla stock (NASDAQ:TSLA) is showing some momentum on Tuesday amidst the release of a leaked memo from Automotive President Jerome Guillen, which pointed to an upcoming production boost in the company’s Fremont, CA factory, as well a renewed hiring ramp. Guillen also provided some updates in the progress of Gigafactory 3 in Shanghai, which is being constructed at a rapid rate. 

The President of Automotive was quite cautious in his message, stating that while he can’t give any specific information at this point, he is confident that Tesla employees will be “delighted” at the upcoming developments in the company. The executive added that the company hit “new records in all production lines for output and efficiency” during Q2 2019 while maintaining record quality. This is true for both the Fremont factory, where the Model S, 3, and X are produced, as well as Gigafactory 1, where the Model 3’s 2170 battery cells and drive units are manufactured. 

Perhaps quite surprisingly, Guillen’s leaked note also included a section where the Automotive President urged employees to inform their friends and acquaintances that there are a lot of open positions in the company. “As we continue to ramp up production, please tell your friends and neighbors that we have lots of exciting new positions open, both in Fremont and at Giga,” Guillen wrote. This is notable, mainly since Tesla CEO Elon Musk has conducted a series of job cuts in previous months in an effort to keep Tesla as lean and efficient as possible. A new hiring ramp then suggests that Tesla is preparing to tackle projects that cannot be accomplished with its existing team. 

Tesla, for its part, has not released a comment about the Automotive President’s leaked memo. 

The contents of Guillen’s memo appear to have been appreciated by TSLA shareholders, as shown by the electric car maker’s 2% rise during Tuesday’s pre-market. This is quite understandable, considering that a production boost, a renewed hiring ramp, and quick progress in Gigafactory 3 all bode well for Tesla’s future. 

In the aftermath of the first quarter’s lower-than-expected results, Tesla stock experienced a steep drop, thanks in no small part to a bearish thesis which suggested that the demand for the company’s vehicles has declined. Elon Musk debunked this point during the 2019 Annual Shareholder Meeting, and it was further trampled by Tesla’s record production and delivery numbers in Q2 2019. 

Jerome Guillen’s leaked memo could then be perceived as yet another nail in the “demand problem” thesis. After all, it would not make much sense for Tesla to increase its production rates if the demand for its vehicles is dropping, nor would it start hiring more employees to manufacture and push its electric cars. Considering that Tesla seems to be poised to ramp its operations, it appears that the company is actually facing an increasing demand for its vehicles. 

A scenario where Tesla’s vehicles are seeing more demand is actually quite feasible, especially since several territories are yet to be saturated by the company’s first mass-market vehicle, the Model 3. Tesla is yet to start delivering the electric sedan to several key right-hand-drive markets like Australia and Japan, and the company is also yet to begin producing the locally-made versions of the vehicle in China. With these projects still in the pipeline, it appears that Tesla’s growth story is far from being remotely finished.  

As of writing, Tesla stock is trading +2.16% at $235.04 per share.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.