LNG: TESLARATI

Just over 24 hours following Tesla CEO Elon Musk’s grand unveiling of Tesla’s all-electric, rough-and-tough Cybertruck, a shift in perception has begun and automakers in America’s largest market should lookout. What was widely regarded as a “love it or hate it” type of vehicle with a polarizing design that’s characterized by an unpainted steel Exoskeleton is now seeing its narrative shift towards “I must have this thing”, from “oh no, never.”

It is true that the moment the Tesla Cybertruck entered the stage was a big “WTF” moment for practically everyone in attendance at the unveiling and those watching the event online. But this moment may actually end up playing in Tesla’s favor, as the electric car maker has taken a bold step towards a future where pickup trucks are expected to not look like every other truck in the market. This puts pressure on veteran carmakers such as Ford and even upstarts such as Rivian to eventually come up with vehicles that abandon the traditional pickup truck template. 

(Credit: @rrosenbl/Twitter)

Tesla Cybertruck self-presenting door handles (Photo: Teslarati)

Tesla “CYBRTRK” on stage at unveiling event in Los Angeles. Nov. 21, 2019 (Photo: Teslarati)

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Tesla Cybertruck futuristic aero wheel makes debut in Los Angeles unveiling event on Nov. 21, 2019 (Photo: Teslarati)

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Tesla Cybertruck futuristic aero wheel makes debut in Los Angeles unveiling event on Nov. 21, 2019 (Photo: Teslarati)

Tesla’s Cybertruck is not for everyone; Musk has made that clear. But considering its aggressive pricing and trademark Tesla performance, the Cybertruck will likely be attractive for enough people that it will end up finding a pretty healthy consumer base, even among those who are traditionally averse to pickup trucks. And this, of course, results in demand for the Cybertruck. After all, it’s pretty silly to assume that a fleet operator or business or police department will shun a tough vehicle that can tow more than the average diesel truck, accelerate like a sports car, and cost very little to “fuel up” just because it looks unconventional. 

For these potential customers, the appearance of a vehicle may very well be secondary. What matters is if the truck works, if it will last long, and if its operating costs make business sense. The Cybertruck meets these requirements perfectly, and it does so in a way that is unashamedly electric. As such, detractors of the Cybertruck’s controversial design are best advised to be prepared, since more and more vehicles like it will likely show up on the road in the next few years, or at least within the coming decade. 

New designs and concepts, after all, have a tendency to be mocked when they are first introduced. Many may not remember, but the first-generation iPhone was mocked for lacking a physical keyboard. Apple’s Airpods also looked ridiculous when they were first introduced. Even the notches on bezel-less smartphones were criticized mercilessly. Yet today, all these things are the norm. That’s just what happens when something controversial is adopted by enough consumers. Eventually, what was once unsightly or ridiculous becomes accepted. 

🖤🖤🖤 Syd Mead 🖤🖤🖤 https://t.co/8nbD5LrAQJ

— Elon Musk (@elonmusk) November 23, 2019

Futurists, if any, appear to be embracing the Tesla Cybertuck, at least for its unapologetically sci-fi design. Legendary Blade Runner Art Director Syd Mead, for one, has praised the vehicle, stating that the Cybertruck “has completely changed the vocabulary of the personal truck market design.” The award-winning art director also called the vehicle “stylistically breathtaking,” further stating that it has exceeded his overall expectations. CEO Elon Musk has definitely appreciated these remarks, considering that Tesla did model the Cybertruck after the vehicles in the Blade Runner franchise. 

One of Syd Mead’s most famous quotes is that science fiction is “reality ahead of schedule.” With regards to his vehicle design and creations, this definitely appears to be the case, with the Cybertruck becoming a real vehicle that’s available for consumers today. Mead’s comments are, if any, validation that Tesla and Elon Musk are really onto something with the Cybertruck’s design. Half the world may just not be seeing it for now. But if consumers react positively to the vehicle, or if it does get adopted by businesses or police departments or even the army for that matter, then there is little doubt that a few more futuristic pickups would likely be released by other automakers as well — definitely sooner rather than later.

After all, why get a traditional, “boring” pickup truck when you can get a sci-fi monster machine that’s cheaper to run for the same price? That just won’t make much sense now, would it?

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Nikola Motors CEO Trevor Milton has offered a more traditional truck design to Elon Musk immediately following his presentation of Tesla’s “Blade Runner” inspired Cybertruck.

The unveiling of the all-electric Cybertruck brought on polarizing outlooks from across the automotive community. One such person was Nikola Motors CEO Trevor Milton. Taking to Twitter, Milton offered to “donate” a pickup truck design to Tesla that may “hit a broader market”, clearly suggesting that Cybertruck may be limited in its appeal.

“Hey @elonmusk we don’t build cars or trucks, but I’m happy to donate this truck design if your team wants to hit a broader market. My team designed it just in case and I’m happy to let you build it since we won’t. Let me know and we can talk,” noted Milton.

Hey @elonmusk we don’t build cars or trucks, but I’m happy to donate this truck design if your team wants to hit a broader market. My team designed it just in case and I’m happy to let you build it since we won’t. Let me know and we can talk pic.twitter.com/c5PaHFXTEe

— Trevor Milton (@nikolatrevor) November 22, 2019

With a long-standing history between the two companies – Nikola Motors’ hydrogen-electric Semi truck and the Tesla Semi compete in the same market – the offer by Milton, to Musk, for a pickup truck design can be seen more as a jab at Cybertruck’s polarizing design versus an untimely outreach to do business.

Unlike any traditional truck on the market, the Cybertruck gave those in search of an environmentally-sustainable, all-electric truck a fresh and futuristic outlook on America’s largest automotive market, led by Ford F-150 and Dodge Ram pickup trucks.

Related:

• Tesla Cybertruck first ride impressions (Video)
• Did you know? Tesla Cybertruck has solar panels?

Tesla has never been known for creating things that fit the norms of the automotive industry. The company’s goal was to drive consumers away from petrol-based automobiles, something that had not been accomplished by any car manufacturer before them. The aesthetic design of their highly successful Model S and Model 3 sedans fit the overall look of traditional luxury cars. However, the interiors of Tesla vehicles do not match those of its competitors. Utilizing no buttons or dials to control things like the climate inside the car, Tesla has gone with a simpler design, using a large dash screen in both of these vehicles.

Nikola Motors does not create sedans or trucks, but rather Semis and Utility Task Vehicles (UTVs). Nikola Motors will compete with Tesla’s all-electric Semi that has been purchased by many large companies, including Frito Lay. It will begin production in 2020. The Phoenix, Arizona-based Nikola Motors is not an all-electric manufacturer, but rather a hybrid truck company that utilizes battery-powered and hydrogen fuel cell vehicles. They have received financial backing from the U.S. Department of Energy to research fuel cell technology.

Tesla Cybertruck will be available in a single motor, dual-motor, and a tri-motor (Plaid powertrain) configuration. Starting at $39,900, Cybertruck is available for pre-order and has an anticipated production date of late 2021.

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Tesla has revealed its highly-anticipated pickup truck to the public, and it is every bit the monster that CEO Elon Musk has made it out to be. With its aggressive stance, high ground clearance, and massive frame, the Tesla’s CYBRTRK is quite a sight to behold. It also shows that while Tesla has pretty much created stunning city cars until today, the company is every bit as capable of creating a daunting machine that can perform just as well on paved roads as it does on rough terrain. 

Design 

The Tesla Cybertruck does not look like a traditional pickup. True to Elon Musk’s words, the vehicle does look like a futuristic armored personnel carrier that stepped out of the set of Blade Runner. Its straight sloping roof give the pickup a streamlined yet very unique look. As the Tesla CEO has stated in the past, the Cybertruck won’t look like any other pickup on the road today. 

That being said, there are several key design aspects that are notable about the Cybertruck. These include its extremely angular body, its large bed, and its high ground clearance. The Cybertruck also has a thick stainless steel body, which Tesla demonstrated by having a sledgehammer hit the pickup’s door panel. The vehicle is also fitted with Tesla’s Armor Glass, which unfortunately cracked after a large steel ball was thrown at it onstage. The metal ball didn’t go through the glass though, which is a plus.

Specs

Tesla has pretty much mastered the art of keeping the specs of its upcoming vehicles’ secret. As it turns out, the Cybertruck’s performance figures are definitely worth the secrecy, as they are flat-out insane. The vehicle is equipped with a standard single motor and can be upgraded to dual and tri-motors. Just as Musk said, the Cybertruck, despite its size, is quite nimble, thanks to its instant torque and adaptive air suspension that can adjust height to meet the vehicle’s intended purpose. These ultimately allow the Cybertruck to hit 60 mph in just 2.9 seconds, with handling comparable to a Porsche.

Here are other notable specs of the Tesla Cybertruck: 

• 250+, 300+, and 500+ miles of range
• 3500 lbs payload
• Towing rating between 7.5k to 14k lbs
• 250 kW charging
• Off-road performance with 35 degrees approach angle, up to 16″ clearance, and 28 degrees departure angle
• 100 cubic feet of exterior storage

(Credit: Tesla)

Special Features

Pickups are utility vehicles by nature, and as such, they are used primarily for work on locations such as farms or construction sites. Luxury pickups exist that prioritize comfort over utility, but Tesla’s monster pickup has chosen to do both. The interior of the Cybertruck is classic Tesla in the way that it’s minimalist and airy, with plush seats and a massive touchscreen that’s optimized for work and even entertainment. This, however, is only the tip of the iceberg when it comes to the pickup truck’s notable features. Others include: 

• 110v/220v onboard outlets
• Full Self-Driving features
• Autopilot as standard

Price

Earlier this year, Elon Musk has mentioned that the Tesla Cybertruck would start at $49,000 at the highest. Tesla has stayed true to its CEO’s words, pricing the futuristic pickup truck very aggressively compared to other EV trucks and ICE-powered luxury pickups. Tesla’s Cybertruck does have a number of higher-priced trims, and these cost substantially more, while offering significantly more. 

Here’s the complete pricing of Tesla’s Cybertruck depending on its trim. 

• Single Motor RWD – $39,900 before options
• Dual Motor AWD – $49,900 before options
• Tri-Motor AWD – $69,900 before options

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Tesla CEO Elon Musk shed some light on the company’s surprise all-electric ATV last night, stating that it would be available as an option for initial buyers of the recently-unveiled and polarizing Cybertruck.

Following the unveiling of the spectacularly unique Tesla Cybertruck on November 21 at the SpaceX rocket facility near Los Angeles, California, Musk revealed the company had designed an ATV that seemed to complement the new pickup. Details regarding the ATV are slim at the present time as the focus remains on the futuristic truck, which will be available in three different battery capacities that give the vehicle a range of 250+, 300+, and 500+ miles.

However, it is now known that the ATV will only be available for buyers of the Cybertruck, at least initially.

Tesla 2 person electric ATV will come at first as an option for Cybertruck

— Elon Musk (@elonmusk) November 22, 2019

The ATV will be able to charge from the bed of the truck, an area that Tesla is referring to as the “vault”. During last night’s event, the rider of the ATV displayed the ease of access the four-wheeler had to the Cybertruck’s vault, easily maneuvering it onto the vehicle and plugging it in for charging.

While general and performance specifications are currently unknown, we can assume it will be Tesla’s goal to make the ATV competitive with some of the highest-performing off-road vehicles offered on the market, like the top-rated Can-Am Renegade X mr 1000R that starts at $15,149 . Tesla’s reputation of creating vehicles that outperform some of the most notable sports cars in the world has become a normal occurrence.

Tesla is presumably going after the outdoor market with the release of both the Cybertruck and its companion ATV. While the Cybertruck is a high-performance vehicle that will rival many of the world’s fastest sports cars in acceleration while rivaling pickup champs like the Ford F-150 in utility, Tesla’s pairing of a truck with an ATV seems to match the ideology that they are gearing up for the release other vehicles that are aimed at outdoor activities.

One example of this would be the upcoming Rivian R1T, a pickup truck designed for performance both off-road and not. As of now, the ATV remains a mystery for those interested, but if you want to get your hands on one, you will have to order Tesla’s newest vehicle, at least for the time being.

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True to Elon Musk’s words, the Tesla Cybertruck is a polarizing vehicle. Unapologetically futuristic and featuring a design straight out of a sci-fi movie, Musk’s Blade Runner pickup definitely looked the part. And just as expected with such a unique vehicle, Wall Street’s Tesla skeptics are not impressed. But just as interestingly, the Cybertruck seems to be gaining some support among potential buyers, many of whom proved impressed with the vehicle’s utility and price. 

Cowen’s Jeffrey Osborne, who has an Underperform and a $190 price target on Tesla stock (NASDAQ:TSLA), stated that the unveiling will be remembered for its “Armored Glass fail,” referencing the time the pickup’s side windows cracked after a metal ball was flung at it. “In a night to be remembered for the Armored Glass fail, Tesla’s Cybertruck reveal will likely disappoint current pickup truck owners and we see the vehicle remaining a niche and not a mainstream product… Musk has been enthusiastic about his Blade Runner inspired design for months, but we were still surprised how futuristic he went with this one and believe it may shatter his dreams,” the analyst noted. 

Credit Suisse’s Dan Levy, who also has an Underperform rating and a $200 price target on TSLA, remarked that despite the Cybertruck’s specs, it would not affect legacy pickup truck makers at all. “We saw multiple key takes post Tesla’s Cybertruck unveil tonight: 1. Models 3 and Y remain the ‘main event’ for Tesla; 2. We expect Cybertruck to be a lifestyle vehicle; but amid a highly radical design (unlike anything the industry has seen), it’s unclear to us who the core buyer will be; 3. Tesla tried to throw a lot of stones at the legacy pickups on the market, with Tesla highlighting advantages in durability, towing, payload, and 0-60. Yet we think the legacy OEMs can breathe a sigh of relief, as we don’t expect Cybertruck to encroach on large pickup share,” he noted. 

Some analysts, such as Canaccord Genuity’s Jed Dorsheimer, who has a Buy rating and a $375 price target for the electric car maker, took a more moderate stance on the vehicle. In a statement to CNBC, the analyst noted that while the pickup’s appearance is polarizing, the vehicle’s price is a strong point. “The starting price point of $39,900 for the 250-mile-range, single-motor RWD design option was also a strong point as this positions the Cybertruck competitively in the middle of the lucrative truck market, with production expected in ‘late 2021.’ While the futuristic design may be polarizing, we are encouraged by the Cybertruck release and believe that along with the coming Model Y crossover SUV, Tesla will be able to address two key categories of the automotive market that it previously could not,” he said. 

While even Tesla bulls such as Jed Dorsheimer are cautious about the Cybertruck, the vehicle actually seems to be capturing the interest of potential buyers online. There is no doubt that the Cybertruck’s design is polarizing, but its tech, the durability of its stainless steel body (as shown in the presentation’s sledgehammer test), and its sub-$40,000 base price make the vehicle a compelling alternative to the market’s gas-guzzling full-sized pickups like the Ford F-150. And this doesn’t even take into account the low running costs of an all-electric vehicle, or the Cybertruck’s features such as its 6.5-foot-long bed and adaptive suspension. 

Overall, it seems that while the Cybertruck may have shocked a good portion of the internet when it was unveiled last night, potential customers of the vehicle are beginning to see just how bang-for-your-buck the pickup really is. There are very few trucks on the market, after all, that are as large as an F-150, but is quicker, stronger, safer, and better-equipped compared to its gas-guzzling counterparts. At less than $40,000 for its base version, a basic Autopilot-equipped Cybertruck is not a bad deal at all. And more and more potential buyers seem to be seeing it.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

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Elon Musk’s “Blade Runner” Cybertruck may only be a couple days away from being unveiled to the world, but the vehicle, from its final specs and design, remains a mystery. The Tesla CEO has stated that the vehicle will not look like a traditional pickup truck, and this has been confirmed by teasers from the company and clever Easter Eggs hidden in the CYBRTRK event’s invitation and the vehicle’s stylized logo. 

Considering that Musk has stated that the Tesla Cybertruck will look like an armored personnel carrier (APC) from the future, it’s difficult to not see the potential similarities between the vehicle and NASA’s Mars Concept Rover, which was unveiled back in 2017. NASA’s Mars Rover concept looks a lot like an APC from the future, and it looks very tough. It’s massive at 28 feet long, its ground clearance is no joke, and its modular structure allows it to perform a variety of tasks on the harsh environment of the Red Planet. 

Quite interestingly, Tesla’s CYBRTRK seems to have some design cues that may very well be similar to that of NASA’s Mars Rover Concept. Tesla’s Easter Eggs show the Cybertruck with a smooth sloping hood, high ground clearance, and an APV-like silhouette. The similarities between the two vehicles’ design (at least based on what Tesla’s Easter Eggs have shown so far) are so notable that one can’t be faulted for speculating that the CYBRTRK may be used by Elon Musk’s companies not just as a disruptive pickup on Earth; it may also be used as a basis for a potential SpaceX Mars Rover. 

This sounds very much like a statement from a sci-fi novel, but considering Musk’s habit of doing the unorthodox and implausible, a double-purpose heavy-duty vehicle may actually make sense. Musk likely prefers to have as much overlap between Tesla and SpaceX’s technologies, after all. Last September, for example, Musk stated that Teslas have the potential to work in other planets. “Well, actually, Teslas will work on Mars. You can just drive them, pretty much, because electric cars don’t need oxygen, they don’t need air. So you can just drive them around, no problem,” Musk said during SpaceX’s Starship Q&A session. 

That being said, creating a crewed Mars Rover from the CYBRTRK’s platform would be incredibly challenging. For a Mars Rover project, SpaceX and Tesla would most likely focus on making the vehicle as light as possible. This is due to the Rover being part of a payload that gets sent to space. Payloads are very expensive, and thus, equipment from the CYBRTRK that’s useful on Earth will likely not be relevant for a vehicle designed for Mars. Performance is also pretty irrelevant in a crewed rover. If Tesla were to design a crewed Mars rover based on the Cybertruck, it would have to create massive modifications to the vehicle in itself, from its battery cooling systems to its equipment. 

This, of course, would be a pretty challenging endeavor on both Tesla and SpaceX’s part. The difficulties of creating a vehicle capable of traversing a foreign planet from the platform of an Earth-based truck are no joke, after all. Things do get a bit easier if SpaceX ends up using the CYBRTRK platform to create an unmanned Mars Rover. 

Tesla has a lot of experience in autonomous driving, and this could play very well into its advantage if Elon Musk’s private space firm decides to deploy unmanned rovers to explore the Red Planet. With this concept in mind, a tough, lightweight vehicle that’s loaded to the teeth with tech and based on the CYBRTRK platform could make sense. Tesla and SpaceX would still have to overcome massive challenges in creating a space-capable land vehicle from a pickup truck platform, but there’s no denying that the electric car maker’s expertise in designing and making EVs can very well make an affordable, reliable unmanned Mars Rover feasible. 

Inasmuch as these ideas may sound implausible, it should be noted that a Mars Rover project between Tesla and SpaceX will likely not strain either company. The number of rovers needed for the initial years of a Mars mission, crewed or unmanned, will likely be very small, perhaps an order of magnitude less than the rollout of the original Tesla Roadster. Thus, both companies could innovate to the limit based on the CYBRTRK platform and it would not be a difficulty at all. The size of a CYBRTRK-based rover may not even be much of an issue, provided that SpaceX’s Starship rollout goes off without problems. 

Tesla deserves a lot of credit for keeping the CYBRTRK a secret until today. Considering its futuristic cues and Elon Musk’s fond references to the vehicle being a truck worthy of a sci-fi set, the pickup truck may very well be the machine that bridges Tesla and SpaceX, at least to some degree. Even if the only parts of the Cybertruck that can be used for a Mars Rover are its chassis and powertrain, such an overlap will still be incredibly useful. Such ideas are crazy, but they may also be classic Elon Musk.

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Tesla unveiled its long-awaited Cybertruck this evening at the SpaceX rocket factory near Los Angeles. CEO Elon Musk revealed the truck’s cyberpunk look along with numerous descriptions of the vehicle’s specs, but in an unexpected twist at the tail end of the presentation, Musk stated Tesla had created an all-terrain vehicle (ATV), surprising attendees of the event.

The all-black ATV was unexpected, as Musk was ready to walk off the stage to end the presentation before adding that Tesla had decided to make a four-wheeler. A rider navigated the ATV onto the stage before hopping off to load it onto the newly-unveiled pickup truck. As the Cybertruck’s bed cover slid up revealing the six-and-a-half-foot space, the rider maneuvered it onto the pickup, showcasing the truck’s adaptive suspension,  and plugged it into a charging outlet located above the truck’s right rear tire.

The ATV has long been a mode of transportation for those interested in outdoor activities. However, they are powered by gasoline and petrol-based products. There are very few electric ATVs on the market, and they are all aimed toward a safe way for children to gain knowledge on how to operate them. The only full-electric ATV on the market presently is the Stealth Electric ATV that uses a 4 kW motor to support 72 volts of power, giving it 35-38 miles of range and speeds capable of 35 MPH.

While Tesla noted the new Cybertruck will be useful for those who want to utilize it in an off-road setting, the ATV will complement the use of the new electric pickup in the outdoors. The benefit of having the ability to charge the ATV from the truck’s bed will provide convenience, as owners will not be forced to haul gasoline with them to the ride site. Tesla seems to be gearing up for the outdoor market, as fellow electric car maker Rivian has geared their vehicles toward those who enjoy experiencing the outdoors.

Specifications regarding price, battery capacity, top speed, range, and towing capacity for the ATV are still unknown at this point.

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Ahead of Tesla’s Cybertruck unveiling later tonight, CEO Elon Musk went into the historical depths of his Twitter account and recovered a tidbit regarding his plans to create a “Supertruck” with exceptional performance standards.

In 2012, Musk shared one idea for a Supertruck that has “crazy torque, dynamic air suspension, and corners like it’s on rails.” The tweet was in response to Musk’s idea that the company’s flagship sedan, the Model S, would show people that “electric is way way better than gas.” Over seven years since posting that tweet on the social media platform, the vehicle referenced by Musk is about to be unveiled to the world.

There is much excitement budding around the release of the Tesla Cybertruck, especially considering Elon Musk’s previous statements about the vehicle. Over the past months, Musk has mentioned that the pickup is probably the best vehicle that Tesla has created to date. Tesla board member and Square Roots founder Kimbal Musk echoed this statement, noting on Twitter that he has not been this excited about a vehicle’s unveiling since the Model S back in 2012. The CEO has also mentioned that the vehicle will have better performance than a base Porsche 911, hinting at a 0-60 mph time of around 3 seconds.

@DJjodes Would love to make a Tesla supertruck with crazy torque, dynamic air suspension and corners like its on rails. That’d be sweet…

— Elon Musk (@elonmusk) August 1, 2012

While the truck’s look has been heavily speculated by electric vehicle enthusiasts, nobody truly knows what the pickup will look like. Musk has said the truck will be “pretty sci-fi…It’s kind of like a Blade Runner truck,” and he has also used the term “cyberpunk,” too. The specifications of the vehicle have been talked about by Musk in the past, with the CEO suggesting a 400-500 mile range, huge seats capable of fitting legendary professional wrestler Andre the Giant, and a towing capacity of 300,000-lbs.

The truck is expected to have a starting price of $49,000, as per Musk’s statements in an appearance at the Ride the Lightning Podcast. This price is significantly less than the $69,000 Rivian R1T pickup that will begin production in late-2020. It should be noted that the Cybertruck will likely not be directly competing against the R1T, but rather with premium petrol-powered trucks that have dominated the pickup industry.

The unveiling of Tesla’s new pickup was announced on November 6 by Musk. Coincidentally, the electric car maker also submitted a trademark for the words “CYBERTRUCK” and “CYBRTRK” on the same day. The unveiling event will take place near the SpaceX rocket factory in Los Angeles tonight at 8 PM PST.

Musk has always been very open about his plans for the future. His tweet in 2012 regarding the truck has finally come to fruition with the planned unveiling of the pickup later tonight. His vision for a truck that will become the industry standard is seven years in the making, but this is not the first time the Tesla CEO has been vocal about things that seem out of reach. In fact, Tesla’s Master Plan is an example of Musk’s dreams that seem crazy at the time of publishing, but he has come to accomplish many of the things he has set out to achieve. The Master Plan stated:

1. Build sports car
2. Use that money to build an affordable car
3. Use that money to build an even more affordable car
4. While doing above, also provide zero emission electric power generation options

Tonight, we will see the next big thing that Tesla will unveil to the world — another vehicle that will serve a role in Elon Musk’s Master Plan.

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