SpaceX’s busiest month of launches ever is just around the corner


With the turn of the new year, SpaceX has just entered what could become the busiest few weeks of Falcon 9 launches in the company’s history, breaking previous records for the most launches it has performed in a single month.

As of now, SpaceX is already scheduled to perform the first orbital and suborbital launches of 2020 – a definite sign of things to come if the company’s plans hold firm over the next 12 months. First up is Starlink-2, SpaceX’s third 60-satellite launch and second launch of upgraded Starlink v1.0 spacecraft, scheduled to launch no earlier than January 6th after a recent three-day delay.

Perhaps less than five days after that orbital launch attempt, SpaceX and NASA have scheduled Crew Dragon’s In-Flight Abort (IFA) test around 8 am ET (13:00 UTC), January 11th – set to be the spacecraft’s second launch on Falcon 9. Even then, that’s just the first half of SpaceX’s planned January 2020 launch manifest, potentially paving the way for a new internal record if schedules don’t slip.

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In the nine and a half years Falcon 9 has been operational, SpaceX has averaged a bit less than 1.5 launches per month. However, the company only truly came into its own as a launch provider in 2017 and has since launched an impressive 52 orbital launches, meaning that almost 69% of the Falcon family’s launches have been completed in less than 36 months – a period representing just 30% of its operational life.

In those last three exceptionally busy years, averaging more than 17 launches annually, SpaceX has had only three instances where it launched three Falcon 9s in the same month – June 2017, October 2017, and December 2018.

SpaceX's three surviving thrice-flown Block 5 boosters - B1048, B1049, and B1046 - are pictured here in various stages of recovery. (Teslarati, Pauline Acalin)
Pictured in the center, Falcon 9 booster B1049 is scheduled to launch Starlink-2 as its fourth orbital-class mission in 16 months. (Teslarati – Pauline Acalin)

On top of Starlink-2 and Crew Dragon’s IFA test, SpaceX has two additional 60-satellite Starlink v1.0 launches scheduled this month – Starlink-3 in mid-January and Starlink-4 near the end of the month. Especially in light of Starlink-2’s delays from December 30th to January 3rd and finally January 6th, it will be a challenge for Starlink-4 to remain in January, but there is definitely a chance.

While Crew Dragon’s In-Flight Abort test is suborbital, SpaceX would still set a record for the number of Falcon (9) launches performed in a single month if it can launch all four aforementioned missions in January 2020. In fact, given that Starlink-2 is now scheduled to launch no earlier than January 6th, SpaceX will actually need to launch a rocket every ~6 days to complete its tentative manifest – an impressive feat that would translate to more than 60 launches annually if extended throughout 2020.

An overview of LC-40 during SpaceX’s December 2018 CRS-16 Falcon 9 launch. (SpaceX)
An aerial overview of SpaceX’s KSC LC-39A pad as of February 2019. (USAF – Hope Geiger)

Although nearly impossible if SpaceX is only able to rely on its Cape Canaveral Air Force Station (CCAFS) LC-40 pad for commercial launches, such a cadence might actually be well within reach if SpaceX can supplement LC-40 with a monthly or bimonthly launch from its Kennedy Space Center LC-39A pad. Primarily meant to support Crew Dragon, Cargo Dragon 2, and Falcon Heavy launches, Pad 39A nevertheless can and did host numerous Falcon 9 satellite launches in 2017, and some recent FCC filings indicate that SpaceX is considering additional commercial launches from 39A in 2020.

In fact, including Crew Dragon’s IFA and a Falcon Heavy launch for the USAF scheduled in late-2020, Pad 39A is already scheduled to support as many as five launches for NASA and the Air Force. If, say, SpaceX schedules and additional five commercial Falcon 9 missions from Pad 39A in 2020, LC-40 can get away with one Falcon 9 launch every two weeks – already well within reach as long as the rockets and payloads are ready.

SpaceX currently has plans to launch as many as 36-38 separate orbital missions in 2020, a number that perfectly aligns with the possibility of a few commercial missions launching from Pad 39A this year. In short, SpaceX is on track to potentially kick off 2020 with its busiest month of rocket launches ever – a perfect sign of the company’s equally ambitious plans for the rest of the year.

Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.

SpaceX’s busiest month of launches ever is just around the corner

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Tesla just gave birth to the next generation of supporters


December 31, 2019 held significance for Tesla, as it marked the end of another quarter. The day determined if the company could follow its momentum from Q3 2019 and turn in another profit. It also marked the final day when the $1875 federal tax credit could be applied. Yet, perhaps more importantly, the end of 2019 marked the day when Tesla potentially gained thousands upon thousands of new supporters and future influencers. 

On New Year’s Eve, numerous dedicated Tesla owners decided to help out the electric car maker in its push to deliver as many cars as possible. Some provided orientations to new owners about the basic features and functions of their new electric vehicles. Others provided pointers about configuring their Teslas. Just like the past year, Tesla’s end-of-year deliveries were powered, at least to some degree, by regular owners who just happen to be passionate about their vehicles. 

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In Fremont, for example, large groups of people gathered on New Year’s Eve to take delivery of their cars. Unfortunately, the DMV caused a delay with issuing out license numbers, creating a backlog for many would-be owners. As the wait times turned to hours, Tesla owner-volunteers stepped up. Tesla Raj, a Model 3 owner who started a YouTube channel about his ownership experience, described how owner-volunteers contributed. 

“We helped by pulling groups of people from the showroom to do orientations where we covered the car inside and out. This helped ease the stress and pain in the wait… Lots were very pleased that we were volunteering, and they were interested in who we are and why we were doing it. We had a member following customers to their car for 1-on-1 training, and I was in the lobby gathering groups of people for a walkthrough-orientation. They loved it. They felt a sense of the Tesla community and what we stand for,” Raj said. 

True to his tweets, Tesla CEO Elon Musk also dropped by the Fremont site to help deliver cars to new owners. His mom, Maye, also paid a visit to the delivery center. Amidst all the waiting that resulted mostly from the DMV delay, Musk’s presence helped boost the morale of the Tesla employees. It also eased the patience of many owners looking to receive their cars. Arash Malek, a Model 3 owner-videographer who also volunteered his time on New Year’s Eve, described the atmosphere after the CEO’s arrival. 

“Before Elon came, people were getting really frustrated. Some people had been waiting all day. But soon as Elon arrived, you could feel the energy change. I heard an employee behind me say, ‘This is why we love working for Tesla.’ It was pretty awesome and inspiring to see the CEO eager to help deliver cars. Raj and I along with other members of the (Tesla Owners) club were giving future Model 3 owners full tutorials on how to use their cars. Everyone was genuinely soo excited! I had some people ask me why am I volunteering to help on New Years’ Eve. I told them that if it was any other car company, I wouldn’t, but the Tesla community is so awesome that I felt honored to be able to help the mission,” Malek said.

Tesla would go on to deliver cars to new customers until the final moments of 2019, and reports from the community on social media suggested that deliveries happened even after midnight. Some have mentioned that their deliveries were pushed to the next few days as well. Yet, despite these challenges and tests of patience, the Tesla community did grow significantly on the 31st of December, and a lot of it was due to the thousands of volunteers who dedicated their time to help out newcomers to the Tesla community. Thousands, after all, saw a glimpse of the Tesla community and how it functioned, and that’s really what matters the most. 

Seeing such a close-knit community of owners-enthusiasts and a driven CEO who spends a holiday with his employees is a pretty unique experience. Very few companies in the world have experienced something similar. The latest iPhones from Apple may invite long lines of waiting customers, but rarely does one see a longtime iOS user volunteering their time to help new owners with their devices. This is even more notable with other car brands. When was the last time avid Ford or GM enthusiasts volunteered at a dealership to help hand over cars? Such events would be difficult to recall. 

From the Tesla volunteer-powered delivery push to Elon Musk’s contribution to the year-end deliveries, there is a good chance that a couple dozen of new owners in Fremont were inspired enough to be passionate community members themselves. Perhaps some would start their own Tesla-themed YouTube channels. Maybe some with start Tesla aftermarket businesses. Perhaps some will love their car enough to the point where they recommend Tesla to their close friends and family members. This is pretty much how the Tesla community has grown over the years. It’s just happening now at a far quicker rate, with the adoption of higher-volume vehicles like the Model 3.

Tesla just gave birth to the next generation of supporters

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Tesla Cybertruck: Elon Musk pays year-end tribute to Blade Runner artist that inspired it all


Syd Mead is recognized as the brain behind the design concepts of Blade Runner, the film that inspired the unique and futuristic look of the Tesla Cybertruck. Without his mind and creativity as a designer, we would never have seen the Cybertruck become a reality.

Tesla CEO Elon Musk used Mead’s ideas for vehicles in the 1982 film Blade Runner as inspiration for his company’s newest release of the Cybertruck. Following the news of Mead’s passing yesterday, Musk tweeted, “Rest in peace Syd Mead. Your art will endure.” This tweet from Musk was met with responses from followers who shared their appreciation for Mead’s futuristic-themed artwork, especially considering it was a direct inspiration for the pickup that Tesla will begin producing in late 2021.

Mead and Musk, two minds that have led their respective industries, had tremendous amounts of respect for one another. When Tesla finally unveiled the truck in late November, Mead stated the truck was “stylistically breathtaking” and said he was flattered by Tesla’s use of his design for their newest product. This was obviously a compliment to Musk who shared Mead’s comments on the Cybertruck on his Twitter with a series of heart emojis by his name.

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Mead was born in 1933 and notes his father’s pulp magazines like Buck Rogers and Flash Gordon as being the inspiration for his inspiration in science-fiction. He graduated high school in Colorado and after a three-year stint with the U.S. Army and a degree from Art Center School in Los Angeles, Mead accepted a position with Ford Motor Company in its Advanced Styling Studio.

After a lengthy career in the corporate world providing illustrations and designs for an extensive array of companies, he began working with movie studios on films like Star Trek: The Motion Picture, Bladerunner, Tron, and even worked with Star Wars director George Lucas to develop the All Terrain Armored Transport or AT-AT. Mead lost his three-year battle to a type of blood cancer known as lymphoma. Elon Musk was sure to give his condolences to the man who ultimately was the inspiration behind the design of the Cybertruck.

When the Cybertruck design was speculated about by electric vehicle enthusiasts, Tesla’s Elon Musk stated the truck was even more “Blade Runner-Esque” than designs and renders suggested. The truck’s futuristic shape and design were meant to be different than anything that was available to consumers today, and it is. “It doesn’t look like anything else,” Musk said at the vehicle’s unveiling event at the SpaceX Rocket Facility in Los Angeles.

Mead’s passing is unfortunate, but as fans of Tesla’s work, we should all be grateful that the man who designed some of the inspirations for the truck had the opportunity to see it before he left Earth. His work with science fiction films is impressive and his passion for his work has evidently led to other’s feeling inspired by it. “I’ve called science fiction ‘reality ahead of schedule,’” Mead said in a 2011 interview with the New York Times.

Tesla Cybertruck: Elon Musk pays year-end tribute to Blade Runner artist that inspired it all

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Tesla is becoming the company of choice for next-generation auto workers


Tesla’s first handover ceremony for its Made-in-China Model 3 in Gigafactory 3 was memorable for a variety of reasons. For one, it proved that Tesla could meet or even exceed the already-ambitious goals of CEO Elon Musk. It was also an event that was made extra special when a young GF3 worker decided to propose to his partner with his blue MIC Model 3. 

The scene is representative of a trend that seems to be present in Tesla’s ranks: the company is becoming the de facto carmaker of choice for the next generation of auto workers. Gigafactory 3’s workers who were present at the handover ceremony were mostly young. This extends to the company’s executives as well. Unlike conventional executives from legacy auto, who are populated by veterans who have been in the business for decades, Tesla’s executives are young, aggressive, and even a tad bit ambitious. 

This observation was mentioned by Tesla owner-enthusiast @Ray4Tesla in a tweet following the handover event in Shanghai. Several executives from Tesla attended the MIC Model 3 delivery event, and all of them were in their 30s and 40s. They were articulate, energetic, and seemingly very motivated. In a way, the energy exuded by Tesla China’s executives was fitting for a company whose mission is literally to accelerate the advent of sustainability. 

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Tesla’s allure for young professionals is not just limited to China. Recent comments from Jorg Steinbach, the Economics Minister of Brandenburg, suggested that Germany may be looking to Tesla to attract young talent as well. “I am optimistic that young people from all over Germany and far beyond want to take part in this project,” he said, adding that the arrival of the electric car maker could allow the region’s workers to future-proof their jobs. 

Perhaps it’s Tesla’s disruptive nature, or its startup nature, but the company continues to rank high among young job seekers. Working at Tesla is notoriously challenging, filled with long hours and hyper-ambitious targets. It’s essentially a Silicon Valley startup, but instead of a mobile app or an internet-based service, the company’s product happens to be electric cars and battery storage devices. Stories from former workers at Tesla tell of intense work environments and sudden changes of pace. Yet, it is also one that the best and brightest find very difficult to pass up. 

Credit: Tesla

Employer branding specialist Universum’s 2019 survey found that Tesla and SpaceX, two of CEO Elon Musk’s companies, are perceived by engineering students as the best employers in the country. For many young workers, particularly those whose idealism is still intact, there are few companies in the world worth working for, and one of them happens to be Tesla. Overall, it appears that for many of these young workers, the challenges that come with a job at Tesla are well worth it. 

Another reason for this is likely Tesla CEO Elon Musk. Bold and daring, Musk has been compared by the media to billionaire-genius-superhero Tony Stark/Iron Man. Just like the fictional Stark, Musk barrels through his projects with an intensity that’s near-obsessive, and at times, with seemingly little regard for his personal safety. While conventional auto CEOs are thought to spend their days behind a desk and at meetings, Musk is out on the roads testing the limits of Autopilot and Full Self-Driving on his personal vehicle. Musk is also known to get his hands dirty when needed, with the CEO being spotted torquing bolts with Tesla’s workers during the buildout of Tesla’s GA4 line for the Model 3 in the Fremont factory. 

Ultimately, it is quite inspiring to work for a company whose goal is not just to make money every quarter, but one that fights a far more important battle. It is also inspiring to work under a leader who puts himself in the front lines. This certainly seems to be the case, with a survey from job search marketplace Hired indicating that Musk is currently perceived by job seekers as the most inspiring leader in tech. This is something that has been noticed by veteran Shark Tank judge Kevin O’Leary, better known by his tongue-in-cheek nickname, Mr. Wonderful, as well. 

Elon Musk giving YouTube tech reviewer Marques Brownlee a tour of the Fremont factory. [Credit: MKBHD/YouTube]

Prior to being a TSLA investor, O’Leary had been critical of the electric car maker. But one of the tipping points for the investing veteran came after watching electric vehicle races that involve engineering students from various schools. Automakers would usually send their HR teams to these races, in an effort to attract up-and-coming talent. But after each race, the Shark Tank judge realized that the winning teams all head over to one company: Tesla. This, according to O’Leary, is a big advantage for the electric car maker. 

“Every one of these engineers, the smoking hot kids that sit with their cars, the men and women that sleep with them for 24 hours a day; it’s an unusual culture I’ve never seen before. They all want to work at Tesla. Why? Because the teams are six to eight people. If they go to a legacy car company, they get drowned out in the back somewhere. These smart, young, men and women make a big difference as interns. I can’t believe the access to talent they have,” O ‘Leary said. 

With this in mind, it appears that Tesla’s future as an electric car maker is secured, at least with regards to its talent pool. Provided that the company maintains its course, and its leadership remains as motivated, there is very little doubt that the disruptor from Silicon Valley could attract the best and brightest workers when needed.

Tesla is becoming the company of choice for next-generation auto workers

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Tesla Model S gets another ‹Car of the Decade› Award: ‹Nothing Else Comes Close›


The Tesla Model S was recently recognized as “Car of the Decade” by a sustainable transportation media outlet, and it was not a tough decision.

Green Car Reports has named Tesla’s flagship sedan as the best car of the 2010s in a recently published article. The electric vehicle arguably started the movement of battery-powered transportation by becoming one of the most popular electric cars ever sold within its first few years of production. The vehicle’s performance and luxurious features were what made Green Car Reports name it the “Best Car to Buy” in 2013. Seven years later, the Model S is still being talked raved about, making it impossible to ignore as one of the best cars of the decade.

Perhaps the most impressive piece of information regarding the Model S is the fact that it was the car that not only set up Tesla to become the leader in innovation in terms of electric modes of transportation, but it also sparked the revolution that began a serious phase-out of petrol-based vehicles.

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In 2014, Tesla CEO Elon Musk said in an interview with 60 Minutes that the Model S was a key factor in the company’s success. “I didn’t really think Tesla would be successful, I thought we would most likely fail,” he said. “But I thought that we at least could address the false perception that people had that an electric car had to be ugly, and slow, and boring like a golf cart.”

The Model S did all of those things.

The Model S has stood head and shoulders above the rest of the electric car industry for a majority of the decade. The 2012 Model S P85 has been available to consumers for 80% of the 2010s. Yet car companies who have entered the electric vehicle sector are just now starting to match the car in terms of its luxury features, notably its 17-inch touch screen.

However, no company has come close to Tesla in terms of performance. The company’s frequent release of Over-the-Air software updates that improve accessibility, entertainment, and performance paired with its industry-leading battery technology have made Tesla the industry standard.

The Model S put Tesla on the map, and the company’s development of other cars has kept them there. Tesla has made significant strides this decade by releasing an affordable sedan, its first SUV and Crossover models, and unveiled its first pickup truck. However, all of these cars would have never become a reality if it wasn’t for the Model S catalyzing effect on not only Tesla but the electric car industry as a whole.

Tesla Model S gets another ‹Car of the Decade› Award: ‹Nothing Else Comes Close›

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Black Tesla Model Y Performance with red brakes looking stealthy in new sighting


Tesla Model Y sightings never fail to excite the electric vehicle community and this much-awaited crossover has been showing itself in different colors, along with minor body styling updates. The latest sighting is of a Model Y cruising along the I-5 in Washington State.

Sleek in appearance with its factory chrome delete window trim and door handles, the Model Y Performance in black looks more sinister than the white Tesla Model Y Performance recently spotted in San Luis Obispo with “Dual Motor” Performance badging.

With more and more production-ready versions of the Model Y seen in the wild, one can only assume that Tesla is ready to deliver the vehicle come Summer of 2020 or even sooner. As Simon Alvarez of Teslarati puts it, “…it gets better and better  the closer it is to production.”

“The Model Y may not incite the same excitement as the next-gen Roadster or have the same shock value as the Cybertruck, but perhaps, it doesn’t really need to.”

Aside from the black Model Y Performance spotted in Washington, there were also recent sightings in Northern California and Florida. Twitter user @ewalt25 reported seeing a black Model Y in San Francisco and shared the following snapshots:

The Tesla Model Y has a starting tag price of $48,000 for the Rear-Wheel Drive Long Range version. The Dual Motor All-Wheel Drive Long Range will cost $52,000 before incentives while the Performance variant will set consumers back by $61,000.

Tesla Model Y will come standard in Pearl White Multi-Coat, while Solid Black, Midnight Silver Metallic, Deep Blue Metallic, and Red Multi-Coat will be optional colors with an upgrade price between $1,000 to $2,000. No different than Tesla’s Model S and Model X lineup, performance variants will be offered with eye-catching red brake calipers.

Here’s the video footage of the solid black Modely Y Performance seen in Washington State:

Black Tesla Model Y Performance with red brakes looking stealthy in new sighting

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SpaceX rings in the New Year with preparations for first Falcon 9 launch of 2020


SpaceX’s first Falcon 9 launch of 2020 – and the new decade – is just around the corner after drone ship Of Course I Still Love You (OCISLY) departed Port Canaveral on Monday to prepare for its 27th booster landing attempt.

Known as Starlink-2, SpaceX’s first launch of the new year slipped a handful of days from December 30th to January 3rd and finally January 6th and will be the company’s second launch of 60 upgraded Starlink v1.0 satellites, as well as the third dedicated Starlink launch overall. Just one of potentially dozens of SpaceX launches planned in 2020, the year is setting up to be – by a long shot – the company’s most ambitious year ever.

Meanwhile, Starlink-2 alone is set to ring in at least two significant milestones, pushing the nascent broadband internet constellation a step closer to serving customers and Falcon 9 reusability a step closer to being fully realized.

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Drone ship OCISLY departed Port Canaveral on December 30th and is now being towed some 630 km (390 mi) downrange to Falcon 9’s planned Atlantic Ocean recovery location. SpaceX’s first launch and landing of 2020 will also be the three-year-old drone ship’s 27th attempted Falcon booster recovery and – hopefully – 23rd successful recovery.

Simultaneously, SpaceX technicians are in the midst of preparing other recovery fleet assets for what appears to be a partial fairing recovery attempt. Twin fairing catchers Ms. Tree and Ms. Chief debuted on their first simultaneous fairing catch attempt in December 2019 but each unfortunately missed their catches, instead picking up the floating fairing halves off the surface of the Atlantic and returning to port on December 18th.

The fairing halves were thus still successfully recovered and may be able to fly again on a future Starlink mission, but both fairing recovery ships suffered damage during their first simultaneous deployment. Ms. Tree suffered minimal damage in the form of tears to its secondary net – an easy fix – but Ms. Chief was not as lucky and somehow lost one of the two white booms that support each of her four arms.

That wounded arm was visibly hanging lower than its companions when Ms. Chief returned to port and technicians have since removed all of her arms, presumably evaluating whether the ordeal overstressed any components or caused significant damage.

Unsurprisingly, Ms. Chief will reportedly not take part in the fairing recovery portion of SpaceX’s imminent Starlink-2 launch, although it’s starting to look like Ms. Tree will be able to attempt a catch. SpaceX will still attempt to extract both fairing halves from the Atlantic even if the catch attempt fails and appears to be preparing GO Navigator to recover the half that would have otherwise been assigned to Ms. Chief.

Two milestones, one launch

As implied by the Starlink-2 title, SpaceX’s first launch of 2020 will feature the third batch of 60 Starlink satellites. Excluding 9 Starlink v0.9 satellites that have been intentionally lowering their orbits over the last several months to hasten reentry, this will give SpaceX a constellation of at least 170 operational satellites less than eight months after the company began launching the satellites.

The first 60 Starlink v1.0 satellites deployed in one giant, 16-18 metric-ton blob on November 11th. (SpaceX)

This may not immediately seem significant but 170 operational satellites in orbit could make Starlink the world’s largest satellite constellation and SpaceX the world’s largest constellation operator. The only known competitor that comes close is Planet Labs, an Earth observation company believed to have approximately 150-170 operational satellites in orbit – most of which are 5-10 kg (10-20 lb) ‘Doves’ roughly the size of a loaf of bread.

Put another way, after Starlink-2, SpaceX will have around 45 metric tons (100,000 lb) of functional Starlink satellites in orbit, a constellation mass probably only rivaled by major geostationary commsat operators, global navigation satellites, and a few other high-value military constellations.

Meanwhile, according to NASASpaceflight.com, SpaceX has assigned Falcon 9 booster B1049.3 to its Starlink-2 mission, meaning that the launch will mark the second time that a single SpaceX rocket has flown four orbital-class missions. This follows on the footsteps of the November 11th, 2019 Starlink-1 launch, which saw Falcon 9 B1048 become the first booster to fly four times.

At this point, SpaceX has two additional Starlink launches scheduled in January and has plans for as many as 38 orbital launches throughout 2020. To complete that incredibly ambitious manifest, SpaceX will have to dig deep into its fleet of reusable rockets, meaning that Falcon 9 B1049’s imminent fourth launch is almost certainly just the tip of the iceberg. Falcon 9 B1049 is scheduled to launch SpaceX’s Starlink-2 mission no earlier than (NET) 9:20 pm ET, January 6th (02:20 UTC, Jan 7).

Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.

SpaceX rings in the New Year with preparations for first Falcon 9 launch of 2020

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Tesla confessions: The Model Y is looking better and better the closer it is to production


Note: I don’t usually do personal op-eds, but I’m making an exception this time around. This story may be well worth the read, at least for those who have had the same experience. 

I was at Porsche’s 2019 Annual Press Conference in Stuttgart when Tesla unveiled the Model Y. I was dead tired from the day’s activities, but considering that the all-important Model Y was being unveiled that day, I opted to just chuck an extra cup of coffee and pull an all-nighter instead. After all, the Model Y is arguably the EV that can very well make Tesla into a household name. It’s got the price, it’s competing in the crossover segment, and it’s coming at a time when Tesla wasn’t hanging by a thread anymore. And so, I waited, overdosed with caffeine, for the vehicle’s unveiling.

The event started off normal enough. I fired up my word processor and prepared to write. Elon Musk provided a compelling narrative about Tesla’s journey from the Roadster to the present, even bringing out the Model S, Model X, and Model 3 onstage. Then, at the end of the unveiling event, almost seemingly as an afterthought, Musk brought out the Model Y. Out then comes a vehicle that looks nearly identical to a Model 3. In the darkened stage the two were almost indistinguishable from each other. It’s slightly taller, and it was chrome deleted, but that’s about it. Then, following a very brief discussion of its specs and its estimated release date, the Model Y’s unveiling event was done. 

The Model Y unveiling event. (Credit: Tesla)
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Needless to say, I was a bit underwhelmed. I’ve been following the Model Y story for years, and amidst all this excitement for the vehicle, it turned out to be this chunkier Model 3. Other journalists on my bus who also attended the Porsche press conference the following morning felt the same. Jokes were thrown around. “It’s a fat Model 3.” “Why, Model Y?” Even I, the conference’s token reporter from the “obviously pro-Tesla website,” couldn’t really “defend” the Y’s design that much. It’s not like I could say a much. It’s really just a bigger Model 3. 

That was months ago. Since then, there have been an increasing number of Model Y sightings across the United States. Bob Lutz has called the Y a “terminally ugly” vehicle, even adding that he doesn’t really know how anyone can buy the Model Y. Yet, amidst all these sightings, and as reports from Tesla indicated that the Model Y might be starting production earlier than expected, something happened. Little by little, the Model Y started to look good — really good. And it doesn’t seem to be just me either. Comments on YouTube videos, Twitter posts, and Reddit threads showed that the Tesla community was warming up to the Y’s very Model 3-esque design. 

(Credit: Brian Armer/Twitter)

This became even more evident when the size of the Y became evident. As it turns out, the Model Y seems to be a good deal larger than the Model 3, with some Tesla community members who have personally seen the vehicle stating that the crossover is actually pretty close in size to the Model X, Tesla’s largest vehicle before the massive Cybertruck. The Model Y also looked very attractive with its Gemini Wheels, which appear to be installed in release candidates of its Performance variant. A recent sighting of a white Performance Model Y from StevenMConroy depicts this very well. 

(Credit: StevenMConroy/YouTube)

Elon Musk has stated that the Model Y has the potential to outsell the Model S, Model X, and Model 3 combined. That’s a statement that sounds hyper-ambitious in a classic Elon Musk kind of way, but it’s feasible. The crossover market is vast, and it’s growing by the year. Combined with its trademark Tesla performance and its reasonable price, the Model Y has a ton of potential. It may have been an acquired taste for the Tesla community or people like me, but for the everyday car buyer, the Model Y may simply be this futuristic crossover that’s cheap to run, blazingly quick, spacious, and surprisingly reasonable in price. That’s a pretty difficult combination to beat.

There were a lot of criticisms that were thrown at the Model Y when it was unveiled, and a lot of it was due to its design. The TSLAQ group on Twitter actually insisted that there was no Model Y at all, and that the vehicle that Tesla unveiled was just a raised Model 3. But then, as the Model Y closes in on its first production, and as more and more release candidates start getting spotted on the road, it is starting to appear that perhaps, just perhaps, Tesla knew what it was doing when it decided on the crossover’s design. The Model Y may not incite the same excitement as the next-gen Roadster or have the same shock value as the Cybertruck, but perhaps, it doesn’t really need to. 

It just needs to be. And for all-electric crossovers that are designed to be disruptive, that’s potentially enough. It certainly is for me.

Tesla confessions: The Model Y is looking better and better the closer it is to production

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Tesla (TSLA) dips as Cowen predicts $210 price, Model 3 ‹demand saturation›


Tesla stock (NASDAQ:TSLA) dropped on Monday amid the release of a bearish note from Cowen, which predicted that the electric car maker’s stock price is poised to be halved, and that the Model 3 is experiencing “demand saturation.” On the heels of Cowen’s note, TSLA shares dropped by as much as 4.9%, before seemingly leveling out at around 4% as of writing. 

In a note dated December 29, one day before Tesla China held an inaugural delivery for the first 15 Made-in-China Model 3 at Gigafactory 3, Cowen analyst Jeffrey Osborne stated that he expects the electric car maker to miss its 2019 delivery guidance of 360,000 to 400,000 vehicles. According to Osborne, Tesla may deliver only 356,000 cars instead. The analyst also predicted that Model 3 deliveries would be down quarter-over-quarter and year-over-year in Q4 2019, due to what he described as “demand saturation” for the vehicle. 

“Excluding the Netherlands and China, we expect Model 3 deliveries to be down 9% quarter over quarter and 7% year over year in the fourth quarter, which highlights the demand saturation we are seeing across most mature markets as we shift from pent-up demand to steady flow demand,” Osborne wrote. 

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While the Cowen analyst adjusted his delivery estimate for Q4 2019 to 101,000 vehicles from his initial 95,000 estimate, the analyst nevertheless insisted that Tesla’s expansion into China is likely overestimated. The analyst stated that he remains skeptical about Tesla and the Model 3’s long-term demand in China, primarily since the best-selling car in the country, the BAIC EU Series, has sold less than 2,000 vehicles per week as of late. He also cited Tesla’s alleged poor build quality and service issues as headwinds that the company will face in China. 

“BAIC’s EU Series has sold less than 2,000 vehicles per week and the top 5 models (all local brands) combined for less than 6,000 vehicles per week. Those models all cost about one-quarter to three-quarters less than what the China-made Model 3 is expected to cost. While Tesla has built a very dedicated fan base that has been willing to excuse poor build quality, customer service, and service infrastructure, we continue to be skeptical around broader adoption,” he noted. 

Cowen has given TSLA stock an “Underperform” rating and a price target of $210 per share. That implies a 50% decrease from the stock’s recent levels

Overall, Cowen’s points against Tesla that were related in Osborne’s recent note echoed much of the older and rather outdated bearish narratives against the electric car maker. Recent reports from China indicate that all vehicles produced in Gigafactory 3 are sold to customers, and speculations are abounding that the massive electric car facility is now producing cars at a rate beyond 1,000 per week. Tesla’s quality issues are also an issue that the company’s China team had seemingly taken as a personal challenge, emphasizing the MIC Model 3’s stellar build quality when the vehicle was initially unveiled to the media. 

Thus, inasmuch as Cowen’s sentiments may be valid, there is also a good chance that Osborne’s concerns about the company, particularly with regards to Model 3 demand in China, will be proven wrong in the coming quarters. For now, 15 analysts tracked by Bloomberg rate TSLA stock with the equivalent of a “Sell,” 11 rates the company with a “Buy,” and another 10 recommend a “Hold.” The average price target for Tesla stock is currently at $297 per share.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

Tesla (TSLA) dips as Cowen predicts $210 price, Model 3 ‹demand saturation›

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Tesla Gigafactory 4 opens vast opportunities for Germany’s young workers, says minister


As Tesla awaits the green light to begin ground clearing on the Gigafactory 4 site in Grünheide in the Oder-Spree district, Economics Minister of Brandenburg Jorg Steinbach expressed his excitement about the positive impact that the upcoming electric vehicle facility will bring to the region.

“I am optimistic that young people from all over Germany and far beyond want to take part in this project,” Steinbach said in an interview with German publication Der Tagesspiegel. The minister added that it will be a win-win situation, with Tesla selling electric cars in the region and the community getting future-proof jobs that offer excellent working conditions and good wages.

The Gigafactory in Eastern Germany will rise on a 741-acre property and is projected to produce 250,000 vehicles per year during its initial phase and will eventually ramp up to 500,000 units and then 750,000 annually. The facility is expected to initially generate jobs for 4,000 people working in three shifts.

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Aside from the all-out support of the government, locals also welcomed recent developments.

“It’s magnificent; it’s like Christmas coming early for our region. The region is not particularly known for its strong industry, so getting a Gigafactory will push future-oriented technologies such as battery production and autonomous driving,” said Carsten Bronstrup of Unternehmensverbände Berlin-Brandenburg (UVB), an association of companies in Berlin and Brandenburg.

Bonstrup emphasized how Tesla can help generate thousands of jobs if the plan materializes. The UVB representative also described how competition can help local car manufacturers explore new technological advances to help stand their ground.

Last week, the Economics Minister said that the deal between the electric carmaker and the German government is 95% secure and he expects the signing of the Gigafactory 4 contract to happen during the next few weeks. Tesla is still awaiting the approval of the Brandenburg state parliament’s budget committee. There’s also a pending review from the State Office for the Environment that will give the green light if Tesla is in accordance with the region’s Federal Emission Control Act.

With Teslas landing on the backyard of automotive giants such as BMW and Volkswagen, the local car manufacturers will definitely feel the pressure. As the U.S. electric car manufacturer proved in its Gigafactory 3 in China, it can turn barren land into an efficient production line in roughly 10 months. If all legal and environmental requirements will be ironed out soon, we may very well see the same thing happen in Germany. And if that will be the case, Tesla might just improve its share of the EV market in Europe.

Tesla Gigafactory 4 opens vast opportunities for Germany’s young workers, says minister

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