Tesla CEO Elon Musk’s China strategy likened to Sun Tzu’s ‹Art of War›


Tesla CEO Elon Musk’s strategy in China is in line with the lessons from The Art Of War by Sun Tzu, according to venture capitalist Paul Holland. The electric car maker did not dip its toes but went straight for the heart of its potential biggest competitors in the electric vehicle market.

“Go right to the home territory of your competitor and make sure you dominate there. He’s not going to Detroit. He’s going to Shanghai,” said Holland, general partner of Foundation Capital during an interview on CNBC’s Squawk Alley.

The Netflix and Uber investor praised Musk for his bold move and pointed out that Nanjing, China-based Byton could be the top rival of the Palo Alto, California-based green car manufacturer. Byton, according to Holland, has a huge team of developers in California and has a very large car plant in China. He also pointed to BAIC Group as another big rival in Beijing.

Holland shared his observation on Tuesday, the same day Tesla China made its first deliveries of locally-made Model 3s and launched its Model Y program.

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For those not familiar, The Art Of War was written by Chinese military commander and general Sun Tzu about 2,500 years ago. It is one of the most influential books on war that has shaped how wars have been fought. The book continues to have vital importance in the decision making of generals, business leaders, and athletes of today.

With Tesla practically opening the floodgates to bring the Model 3 to consumers in the largest automotive market in the world, its strategy has so far been flawless. As the carmaker revealed, Gigafactory 3 in Shanghai hit a run-rate of more than 3,000 vehicles per week and is focused on ramping up production to eventually achieve 5,000 vehicles a week.

Likewise, it fired shots against its competitors when it recently lowered the price of the Made-In-China Model 3  from $50,000 to $42,919. It’s cooperation with the Chinese government also resulted in a considerable amount of support such as exemption of its Model 3 from 10% purchase tax, which makes the mass-produced electric sedan more affordable to Chinese consumers.

Tesla CEO Elon Musk at GF3 in Shanghai ((Source: Tesla China | Weibo)

During the event at Gigafactory 3 in Shanghai on Tuesday, Musk also formally launched the Model Y program that will bring the all-electric crossover to the local market and give buyers more options to choose from. The Tesla chief also mentioned that his company will form an engineering and design center in China that will come up with vehicles for the local market and the rest of the globe.

Just like what Sun Tzu suggests in The Art of War, Tesla dominates its competitors and acted swiftly. “Rapidity is the essence of war,” it reads, and Tesla did that in China. To start, Gigafactory 3 is a major achievement for Musk and his car brand. From a muddy field, GF3 was able to produce the first Model 3s in just 10 months and made mass delivery on its first year anniversary.

If indeed Musk is using the strategy suggested in The Art of War by Sun Tzu in China, it will be no surprise if he is doing the same in Germany where Tesla seemingly caught the automotive giants resting on their laurels once more.

Here’s the segment on CNBC where venture capitalist Paul Holland shared his observation of Tesla:

Tesla CEO Elon Musk’s China strategy likened to Sun Tzu’s ‹Art of War›

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SpaceX puts 60 Starlink satellites in orbit with first rocket launch of the year [photos]


SpaceX has kicked off a record-breaking 2020 launch manifest with a spectacular combination of Starlink satellites and a Falcon 9 rocket, the first of perhaps two dozen such launches planned this year alone.

Falcon 9 booster B1049 supported the mission, becoming the second SpaceX rocket ever to complete four launches and landings after B1048 did it first in November 2019. Starlink-2’s Falcon 9 booster is now safely aboard drone ship Of Course I Still Love You and beginning the 600 km (375 mi) journey back to Port Canaveral, Florida, where it will likely be processed and turned around for a fifth launch in the near future.

Teslarati photographer Richard Angle was on-site to capture the event and caught a number of spectacular photos of SpaceX’s Starlink-2 launch, ranging from an excellent visualization of the rocket’s trajectory to a close-up view highlighting the fury of Falcon 9’s nine Merlin 1D engines seconds after liftoff.

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Falcon 9 Block 5 boosters are loaded with some 520 metric tons (1.2 million lb) of liquid oxygen, refined kerosene (RP-1), helium, and nitrogen. At full throttle, the nine Merlin 1D engines that power each Falcon booster can produce more than 7600 kN (1.7 million lbf) of thrust, equivalent to more than 60 737 passenger jets chained together. At the same time, every one of those nine Merlin 1D engines likely consumes more than 270 kg (600 lb) of liquid oxygen and kerosene every second, with all nine engines combining to burn the equivalent of one and a half Tesla Model 3s worth of propellant per second.

A step further, the 1.5 Teslas of propellant Falcon 9 boosters burn each second exits the nozzles of their nine Merlin 1D engines traveling almost 3 kilometers per second (1.9 miles per second) – more than 35 times faster than the fastest hurricane windspeeds every recorded. In simple terms, the exhausts of even tiny orbital-class rockets create a spectacularly violent and unearthly environment in the seconds immediately following liftoff, exaggerated by the ground and pad hardware reflecting all that energy and fury.

And Falcon 9 (let alone Falcon Heavy) is no tiny rocket. While it’s still extremely difficult to get a good sense of scale while looking at launch photos, it’s safe to say that photos of Falcon 9’s nine Merlin 1D engines shortly after launch undeniably capture at least a small sense of the sheer heat, fury, and stress experienced by SpaceX’s orbital launch pads. One of the most obvious features are giant clouds backlit by the rocket’s own engines, produced as a side effect of the common use of water deluge systems to protect launch pads and keep launch vehicles from damaging themselves.

In the handful seconds the rocket is near the pad, swimming pools worth of water are almost instantaneously vaporized by into superheated steam clouds by its exhaust and then violently buffeted by the shockwaves and vibrations they produce. In simple terms, the sound alone – let alone the heat or debris kicked up by the exhaust – would likely kill or at least severely injure an unprotected human observer standing nearby, while the heat would probably incinerate immediate bystanders.

Falcon 9 B1048 and SpaceX technicians in Port Canaveral, circa November 2019. (Richard Angle)
Falcon 9 B1049 shortly after its fourth launch. In short, that’s a whole lotta fire. (Richard Angle)

Regardless of the pedantry of observing rocket launches up close and really personal, January 6th’s Starlink launch is the first of as many as 36 launches SpaceX has planned in 2020 – some two dozen of which could end up being dedicated Starlink missions. SpaceX’s next two Starlink launches – Starlink-3 and -4 – are already scheduled to lift off as early as later this month.

Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.

SpaceX puts 60 Starlink satellites in orbit with first rocket launch of the year [photos]

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Tesla’s run-in with endangered bats could delay plans for Gigafactory 4


Tesla started clearing trees on the site where Gigafactory 4 will be built, and while there have been no World War II bombs discovered yet, CEO Elon Musk and his team might encounter an unlikely problem in the forest in Grunheide — endangered bat species that are currently hibernating.

Tesla promised to abide by the rules and the Gigafactory 4 environmental impact report details how the electric vehicle manufacturer plans to deal with trees, animals in the affected areas, among others. However, there’s a big issue with relocating the bats from the property in Brandenburg where the car factory will rise. There’s a species of endangered bats listed in the species protection law living in the forest and moving them to another location will not be that easy.

“The animals are in hibernation until the end of February and March. Then their mating season begins. Bats should not be disturbed during these phases,” said Christian Schröder, managing director of Nature Conservation Association (Nabu), a very active environmental group with around 18,000 members.

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Tesla plans to start construction of the Gigafactory 4 in the first half of 2020 and it cannot avoid such delays if it wants to stick to its timeline. According to Schröder, there’s a work-around but Tesla must act quickly.

“In order to least disturb bats, they would have to be relocated to alternative areas during their hibernation. But this requires a special permit, which Tesla would also need,” Schröder said.

There’s more. Tesla must remove the trees by Feb. 27 or there will be another stumbling block since March is the time when birds in the said forest to breed. During that time, cutting and clearing trees are generally not permitted.

The authorities in Brandenburg have promised to exhaust all means within the legal framework to help the company.

Endangered bat species and breeding birds are not only the issues Tesla has to address before the factory construction can begin. Keen-eyed environmentalists are also taking note of actions to preserve the reptiles, wolves, deer, and wild boars, among others that will be displaced.

Tesla considered all issues and has started erecting the first reptile fences to isolate toads and other animals from the build site. It has also mapped locations for bird nests and forest ants to properly resettle.

With the mission to achieve sustainable transportation for humankind, Tesla is certainly doing well in the first stages of building the Gigafactory 4 in Brandenburg. Building a massive factory that will give jobs to around 8,000 individuals and produce electric vehicles that will help cut down emissions, it is much appreciated that it has been paying attention to the smallest of details and giving great importance even to the tiniest creatures such as the bats, birds, and forest ants in Grunheide.

Tesla’s run-in with endangered bats could delay plans for Gigafactory 4

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SpaceX Crew Dragon spacecraft shown off in photo ahead of next launch


NASA has published a new SpaceX photo of the next Crew Dragon spacecraft scheduled for launch and confirmed that the mission is now scheduled to lift off on a Falcon 9 rocket no earlier than (NET) January 18th.

Known as an In-Flight Abort (IFA) test, the exceptionally challenging mission will represent a major milestone for Crew Dragon regardless of the results. Meant to simulate an abort at the (near) worst possible time during launch, Crew Dragon will ignite its SuperDraco abort thrusters around 60-90 seconds after liftoff, subjecting the spacecraft to even more extreme stresses around the same time both it and Falcon 9 are passing through Max Q – “the moment of peak mechanical stress”. If the test is unsuccessful, SpaceX Demo-2 – Crew Dragon’s first NASA astronaut launch – would almost certainly be delayed several months.

If successful, however, it could pave the way for Crew Dragon’s first astronaut perhaps just a month or two later, although Q2 2020 is much more likely. Simultaneously, while difficult to rationally explain, Boeing appears confident that its Starliner spacecraft – having lost control and failed to reach the International Space Station (ISS) barely more than a week ago and suffered a parachute deployment failure on a pad abort test one month prior – is still on track for its first astronaut launch (“Crewed Flight Test”, CFT) just a handful of months from now. In line with the special treatment NASA seems fated to bestow upon Boeing, it appears that Crew Dragon and Starliner’s unofficial race to become the first commercial spacecraft to launch astronauts is as close as it’s ever been.

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Regardless, January 18th represents a delay of one week since SpaceX and NASA’s last launch date announcement – NET January 11th, 2020 as of December 18th, 2019. January 11th was itself a week delay from January 4th, the first specific In-Flight Abort launch target released on December 6th, 2019. The date of Crew Dragon’s IFA test has thus technically slipped 14 days in the last 31 days, although it has also technically slipped 7 days in the last 19.

In other words, as previously discussed on Teslarati, those two weeks of delays mean that Falcon 9 and Crew Dragon will almost certainly launch sometime in January 2020 – a significant improvement in schedule assurance compared to Crew Dragon’s Demo-1 launch debut, which suffered some three months of delays despite its hardware being ready for flight throughout.

SpaceX completed a successful static fire of the first Falcon 9 rated for human flight on January 24th. (SpaceX)
It took almost six weeks for Crew Dragon to go from static fire to liftoff on its Demo-1 launch debut on March 2nd, 2019. (NASA)

With any luck, thrice-flown Falcon 9 booster B1046 – all but guaranteed to be destroyed by Dragon’s abort test – could launch new Crew Dragon capsule C205 and an expendable trunk section perhaps just a single week after performing a routine static fire and wet dress rehearsal at Pad 39A. That would represent an almost sixfold improvement relative to the timing of the spacecraft’s first Falcon 9 launch, which took some six weeks to go from static fire to liftoff.

NASA says that the delay from January 11th to January 18th “allows additional time for spacecraft processing”, although the reality is almost certainly a pretty even split between SpaceX processing and NASA’s plodding review process (i.e. paperwork). Regardless, now standing just 11 days from the latest launch date, Crew Dragon’s second Falcon 9 launch is rapidly converging on a liftoff sometime in the last two weeks of January 2020.

Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.

SpaceX Crew Dragon spacecraft shown off in photo ahead of next launch

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Tesla Model 3 had no chance in this tug-of war-bout for so many reasons


An owner of both a Tesla Model 3 Standard Range+ and a Chevrolet Duramax pickup truck pitted the two vehicles against each other in a tug-of-war to see what car would come out victorious.

YouTuber Michael of the lowlifeduramax YouTube channel decided to continue a string of tests with his Standard Range Plus Model 3. In the past, the YouTube host has used the electric sedan in a burnout competition and race against a Dodge Hellcat. He has also modified the Model 3, allowing the RWD vehicle to become a serious drift machine.

Tug-of-war tests have been popular with other Tesla vehicles like the Model X and the newly unveiled Tesla Cybertruck. However, this time around, Michael chose to have the Model 3 battle the mammoth Chevy pickup to see “how much torque the electric motor can put out.”

His RWD Model 3 Standard Range+ was purchased in early December, according to the Instagram page he runs under the same name as the YouTube channel. Michael decided to add a tow hitch to the vehicle as he states he would like to do other tests in the future with the recently-purchased electric car.

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The Duramax outweighs the Model 3 by nearly 4,000 pounds. The truck came in at 7,500 pounds, according to Michael. That’s a far cry compared to the Tesla Model 3 SR Plus’ listed weight of 3,627 pounds. Needless to say, the tug-of-war battle between the two vehicles was short, with the Model 3 outmatched due to its serious weight disadvantage and several flaws in the tug-of-war test itself.

Initially, Michael chose to perform this test with the least expensive and least powerful version of the Model 3 apart from the off-menu Model 3 Standard Range. While it is understandable that this is the vehicle he chose for the test since it’s his personal car, it is not technically fair to peg this test as an accurate assessment of the Model 3’s power because it is the variant of the vehicle that is designed primarily as an excellent entry-level car, not peak performance.

On top of this, the angle of the hitch gave the Chevrolet pickup truck an unfair advantage. To perform a fair and accurate representation of this test, it would be more preferable to have the two vehicles’ tow hitch heights be the same. The car with the higher hitch will pull the other vehicle off the ground if he begins to gain an advantage, causing the vehicle to lose traction and never have a legitimate chance at regaining a lead.

Following the conclusion of the test, Michael stated that “it was bound to happen” because of weight differences. However, he also quipped that the tug-of-war results between the F-150 vs. Cybertruck may simply be because the Ford lacks “Chevy Power.”

Perhaps in another test, Michael could obtain a Model X from a friend or fan. The Model X is a pretty heavy car, and though it would not match the Chevy pickup in sheer weight, it should prove to be a more formidable opponent for the huge, diesel-powered Duramax truck.

Watch lowlifeduramax‘s video of the Tesla Model 3 Standard Range+ taking on a Chevrolet Duramax in a tug-of-war test below.

Tesla Model 3 had no chance in this tug-of war-bout for so many reasons

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Tesla’s GF4 is trailblazing a potential exodus of automakers to Brandenburg


The German state of Brandenburg is seemingly becoming the target of several auto manufacturers after Tesla announced its plans to build its Gigafactory 4 facility in the region.

“We are seeing the traditional German manufacturers, who are opening up more to new technologies, asking whether it is possible to do something in Brandenburg,” Brandenburg Economy Minister Jörg Steinbach said in an interview with Reuters.

These companies continue to ask Steinbach about why Tesla was advantageous for Brandenburg and vice versa. “They’re asking: What made you interesting for Tesla? We are noticing a pull effect,” Steinbach stated.

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The budding interest of other automakers in Brandenburg seems to be, at least to a point, a sort of “Tesla Effect.” With the region attracting the industry’s most prominent electric car maker, after all, it would be advantageous for other carmakers to establish comparable facilities in the region as well. This will likely be especially true for companies that are also looking to develop and establish a presence in the EV market. With Tesla in the lead, Brandenburg may have the potential to be Germany’s electric car hub.

For Tesla CEO Elon Musk, the decision to go to Germany was based on a number of things. Brexit, for one, complicated things when it came to putting the factory in the United Kingdom. “Brexit [uncertainty] made it too risky to put a Gigafactory in the UK,” he said in an interview with AutoExpress.

Musk also recognized the strong and extensive background Germany has in the automotive industry. Germany’s history of art and engineering also were the inspiration for the company’s decision to put a design center in the region.

“Everyone knows that German engineering is outstanding, for sure. That’s part of the reason why we are locating our Gigafactory Europe in Germany. We are also going to create an engineering and design center in Berlin, because Berlin has some of the best art in the world,” Musk said.

Musk announced the plans for Gigafactory 4 in Berlin last November after receiving an award that named the Model 3 as the “Midsize Car of the Year.” The Model 3 beat BMW and Audi’s premium vehicles on their home turf to win the award.

Gigafactory 4 is expected to eventually produce up to 500,000 electric Model 3 and Model Y vehicles a year. Tesla has already started preparing the land for the initial construction phases and will complete the removal of trees on the property by February 27. The production of Tesla’s German Gigafactory is sure to boost the already strong presence of the company’s cars in Europe.

Tesla’s GF4 is trailblazing a potential exodus of automakers to Brandenburg

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Rivian integrates Alexa into R1T pickup, R1S SUV, and Amazon delivery van fleet


“Alexa, let’s do a Tank Turn.” Rivian owners may find themselves uttering such commands in the future while operating their R1T pickup and R1S SUV, as the adventure EV manufacturer announced the integration of Amazon’s voice assistant to its vehicle lineup.  Rivian also announced plans to directly integrate Alexa to the 100,000 all-electric delivery trucks ordered by Amazon for its delivery fleet.

With Alexa, Rivian R1T and R1S owners will be able to use voice commands to control their vehicle’s entertainment system, navigation, windows, HVAC, among others. Likewise, this feature will give remote access so owners can check their vehicles using mobile devices or other screen-based smart gadgets.

Rivian will also allow offline control for some Alexa features given that the R1S and R1T are meant to be used in remote and rugged locations where internet access might be limited. It will also include commands that will help make the most of the unique features of their electric adventure vehicles.

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“Rivian’s vision is to enable exploration without compromises and provide our owners with the best digital experience, no matter where their adventure takes them. We want this to be the most comprehensive, most seamless Alexa integration in the market,” said Rivian founder and CEO RJ Scaringe.

The integration of Alexa adds some dose of finesse to the adventure vehicles that will give its owners a seamless home-to-car-and-back experience. Direct Alexa integration into a vehicle’s system is not new but Rivian and Lamborghini are among the latest partners of the e-commerce giant.

“We’ve continued to be impressed by the entire team at Rivian, and we’re excited to be working together on this upcoming integration. By leveraging the newest version of the Alexa Auto SDK, Rivian is able to make Alexa a natural part of the driving experience and provide customers with continuous access to key car control features – even in remote locations where reception is poor or nonexistent,” said Vice President of Alexa Auto at Amazon Ned Curic.

Earlier this year, Amazon led a $700 million round of funding for Rivian and it continues its push in the automotive industry through Alexa integration.

Rivian has recently filed for a patent that may give its rides color-coded battery charge indicator as well, a creative idea that will make charging very convenient. Another patent, meanwhile, hints of a possible swing and drop tailgate that makes loading and unloading effortless.

Rivian integrates Alexa into R1T pickup, R1S SUV, and Amazon delivery van fleet

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Elon Musk hints at ‹Advanced Manufacturing Technologies› to ramp Tesla Model Y in China


Tesla CEO Elon Musk spoke of new “advanced manufacturing technologies” for the Model Y crossover at the company’s Model 3 event in Shanghai.

“Model Y will also have some advanced manufacturing technology that we will reveal in the future. I think it will be exciting to show the kind of manufacturing technology associated with the Model Y and it will be exciting to learn about these technologies,” Musk said when speaking about the production of the company’s first crossover.

The addition of these new “advanced technologies” could be Tesla’s answer to reaching the goal of producing 500,000 vehicles annually at Gigafactory 3. It also brings some interesting possibilities to mind, such as the potential use of a giant casting machine that reduce welds in the vehicle’s body, as hinted at by patents from the company.

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Tesla officially launched the Model Y program today at Gigafactory 3 by pouring glasses of champagne on top of a ‘Y’ sculpture located at the production plant on the outskirts of Shanghai. CEO Elon Musk could be seen smiling while launching he Model Y in China, which could result in the crossover entering production in Gigafactory 3 within this year.

After a leaked photo of a poster sparked rumors of the company’s plans to begin the Model Y program on January 7, many speculated the production of the vehicle would be accelerated as well. However, there is no official timeline to build the Model Y in Shanghai as Tesla officials did not speak in detail about the upcoming Model Y ramp.

Model Y production in China should not be a difficult task to complete for the site’s production team. The crossover utilizes around 75% of the same parts as the Model 3, meaning there is not a huge difference between the two vehicles’ actual building process. Building these two cars side-by-side would not be a difficult challenge and would ultimately prove beneficial to Tesla’s ultimate goal to achieve a 500,000 vehicle production rate at Gigafactory 3.

The plant has already started producing the Model 3 at a run-rate of 3,000 vehicles per week. Without the Model Y, Gigafactory 3 is building around 150,000 Model 3 vehicles a year. If Tesla can produce the Model Y at the same rate, the company would be well on its way to achieving the half-a-million-a-year vehicle goal they are aiming for.

Elon Musk hints at ‹Advanced Manufacturing Technologies› to ramp Tesla Model Y in China

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Tesla starts Model 3 customer deliveries in China, formally launches Model Y program


Tesla officially opened the floodgates in China as it made its first mass delivery of locally-made Model 3 on Tuesday during an event at Gigafactory 3 in Shanghai. The electric car maker also announced the kick-off of its Model Y program in the country.

CEO Elon Musk flew in from the United States to personally hand over Made-in-China Model 3s to the first local customers. This is a big milestone for Tesla as the MIC Model 3s are the first units delivered by Tesla’s first factory outside of the United States.

“Ultimately Model Y will have more demand than probably all of the other Tesla cars combined. Model Y will also have advanced manufacturing technologies that we will reveal in the future,” Musk said.

Musk also expressed his gratitude to the Chinese government, the Tesla China team, and all of the customers in the country.  At one point during the ceremonies, Musk even showed some dance moves and emphasized how the company knows how to have fun despite all the work that needs to be done. Musk also did not forget to thank the early adopters who paid a premium to own their Teslas.

During a speech at the event, the Tesla chief also disclosed plans to have a Tesla engineering center in China that will design vehicles for the local market and the rest of the globe.

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With the kick-off of the Model Y program in China, Tesla now has a powerful one-two punch combination that can potentially deal heavy blows to other automotive giants operating in the country. The Model 3 sedans will attract those looking for an entry-level electric vehicle while the Model Y will appeal to those looking for an all-electric crossover that offers more space at a practical price.

Tesla will be facing no pushovers in the local market. Daimler has released the Mercedes-Benz EQC in China and sells it for about $83,100 while Audi has rolled out the e-tron in late 2019 and plans to introduce more green vehicles in the next 24 months. BMW is also planning to join the EV rumble with its iX3 crossover next year.

The first public MIC Model delivery event happened exactly one year after the first wholly-owned car factory by a foreigner in China broke ground. Gigafactory 3 achieved the amazing feat of producing its first vehicles in just 10 months and making a symbolic delivery to local Tesla employees before the end of 2019.

Meanwhile, the production of the Model Y alongside the Model 3 will not be an issue for Tesla since these vehicles share 75% of their parts. Tesla also started accepting Model Y orders a few days ago, an early indication that the electric car maker is ready for this move.

Earlier this week, Tesla confirmed that Gigafactory 3 has achieved a run-rate of 3,000 vehicles per week to meet Model 3 demand in China. The government has also been very supportive and has exempted the locally-made sedan from a 10% purchase tax as announced recently.

Shanghai-based analysts are optimistic with their forecast for Tesla in China. Managing director of consultancy firm AutoForesight Yale Zhang sees the Palo Alto, California-based electric vehicle manufacturer selling around 100,000 MIC Model 3s while China International Capital’s Wang Lei sees around 120,000 combined sales of Model 3 and Model Y.

With the Model 3 and Model Y entering the largest automotive market in the globe, Tesla can become a strong foothold for the brand as it aims to achieve sustained profitability.

Here’s are some snapshots from the event:

Tesla starts Model 3 customer deliveries in China, formally launches Model Y program

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Tesla Model 3 gets Full Self-Driving HW3 upgrade: Full details with lessons learnedi


True to Elon Musk’s expectations on Twitter last month, it appears that Tesla is now looking to ramp Hardware 3 retrofits for owners who purchased the Full Self-Driving suite and whose cars are equipped with HW2 or HW2.5. A recent account involving a Tesla owner-enthusiast’s experience with her Model 3’s HW3 upgrade shows that there are still some areas in the retrofit process that can be improved. 

Tesla Model 3 owner-enthusiast TeslaJoy was looking to do a video on the company’s recent voice command update when she noticed that the feature on her vehicle was not working properly. This prompted her to make an appointment with Tesla to get her car checked in and fixed. During the troubleshooting process, she inquired if a possible HW3 retrofit could be done to her vehicle as well. Fortunately, a HW3 unit was available for her Model 3, and so, a rather eventful upgrade process began. 

Tesla Service Centers currently receive batches of HW3 units from the electric car maker, and each unit is assigned to a specific VIN. This is the reason why for now, at least, owners are not advised to call Tesla to schedule a HW3 retrofit. Fortunately for Joy, the Tesla Service Center opted to perform the HW3 upgrade at the same time as her appointment, since she would need to bring her Model 3 back for a retrofit anyway.

(Credit: TeslaJoy/Twitter)
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Since the retrofit was estimated to take around 5 hours, Tesla asked the Model 3 owner to leave her car for the day and claim it the next business day. That was December 31, which meant that the vehicle should be ready the day after New Year’s. As it would turn out, the Service Center would end up encountering difficulties installing the necessary firmware on Joy’s Model 3. This resulted in delays, which culminated in the vehicle’s HW3 retrofit being completed on January 5, 2020, over five days after the Model 3 owner turned in her car. 

Hardware 3 retrofits are available for owners who have purchased Tesla’s Full Self-Driving suite, and whose cars are still equipped with the company’s HW2 and HW2.5 units. With Hardware 3 installed, owners will be able to utilize the full suite of FSD capabilities that the company is rolling out today. One of these is the FSD preview that Tesla rolled out for the holidays, as well as features like traffic cone recognition. 

True to Elon Musk’s words on Twitter, the HW3 retrofit is free for owners who have purchased the company’s FSD suite. Joy, for her part, was able to get FSD last March at a discounted price of $2,000 on top of her Enhanced Autopilot. FSD currently costs $7,000 when it is included in a new vehicle’s order. 

Based on Joy’s experience, it appears that owners should expect to wait some time for their vehicles are set to be retrofitted. In the Model 3 owner’s case, her car’s upgrade ended up taking days since the first HW3 kit that was installed did not function properly. This resulted in the vehicle essentially getting retrofitted twice, causing delays. Tesla did give Joy a $500 Uber voucher due to the absence of loaner vehicles, but the whole experience showed notable points for improvement nonetheless. 

In a way, TeslaJoy‘s experience with her Model 3’s HW3 retrofit stands in stark contrast with the experiences of Model S owner Sofiaan Fraval, whose car was upgraded by a Service Center during a voluntary HEPA replacement. In Fraval’s case, his Model S was fully retrofitted within a matter of hours, and it was calibrated in pretty much the same day. A Tesla Model S owner who runs the Electric Dreams YouTube channel also received his vehicle’s HW3 retrofit without any issues, and it was performed by a mobile technician, not a Service Center. 

In the Electric Dreams host’s case, the entire HW3 retrofit was conducted from the convenience of his home, with a mobile service tech coming over in the morning, taking an hour and a half for the installation to be completed, and an additional two hours for the necessary firmware to be loaded onto the vehicle. This is in line with Elon Musk’s previous statement on Twitter, where he stated that HW3 retrofits should be possible through Tesla’s mobile service fleet

Overall, there seems to be a variance with regards to the experience of owners when getting their vehicles retrofitted with Tesla’s FSD computer. Some owners seem to be experiencing a seamless, painless process, while some, like Joy, end up having to test their patience. Hopefully, as Tesla ramps its HW3 retrofits this quarter, the company could work in optimizing its upgrade process, so there are more experiences like the Electric Dreams host’s, and less like TeslaJoy‘s. 

Watch TeslaJoy‘s HW3 experience in the video below. 

Tesla Model 3 gets Full Self-Driving HW3 upgrade: Full details with lessons learnedi

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