Tesla Battery Day can mean doomsday for legacy carmakers shifting to electric


Tesla is expected to hold its Battery Day in April as Elon Musk announced during the company’s Q4 earnings call. The chief executive said the company has a “compelling story” to tell about things that can “blow people’s minds.” These statements do not only pique the interest of the electric vehicle community; they also hint of updates that can spell disaster for legacy car manufacturers trying to catch up with Tesla in the electric vehicle market.

Batteries are key to staying on top of the electric vehicle segment and Tesla is the leader of the pack when it comes to batteries and energy efficiency. This has been validated by organizations such as Consumer Reports and even by competitors who go deep into their pockets and go as far as cutting their workforces to catch Tesla in terms of hardware, software, and battery technology.

Come Tesla Battery Day, the obvious would be made more obvious. Tesla could further widen the gap and set itself apart from the rest, not just as the maker of the Model 3, Model Y, Cybertruck or other vehicles in its lineup but as an energy company.

Mass Production Of Cheaper Batteries

Batteries are among the most expensive components of an electric vehicle. This is true for Tesla and other electric vehicle manufacturers. With pricey batteries, car manufacturers cannot lower prices of their vehicles and therefore cannot encourage the mass adoption of zero-emission cars.

Tesla has reportedly been running its “Roadrunner” secret project that can lead to mass production of battery cells at $100/kWh. According to rumors, Tesla already has a pilot manufacturing line in its Fremont facility that can produce higher-density batteries using technology advancements developed in-house and gained through the Maxwell acquisition. With a $100/kWh battery, the prices of Tesla’s vehicles can be competitive even without government subsidies.

Tesla Gigafactory 1, where Model 3 battery cells are produced. (Photo: Tesla)
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Aside from the Roadrunner project, Tesla has also been setting itself up to succeed in the battery game and dominate the market with its partnerships. It has a long relationship with Panasonic that helped it manufacture batteries in Giga Nevada, but has also signed battery supply agreements with LG Chem and CATL in China.

Battery prices have been going down significantly in the last decade. According to BloombergNEF, the cost of batteries dropped by 13% last year. From $1,100/kWh in 2010, the price went down to around $156.kWh in 2019. This is predicted to come close to the target $100/kWh by 2023. If Tesla achieves the $100/kWH cost sooner than the rest, it will give the company a massive advantage over its competitors and that will eventually lead to better profit margins.

Aside from cheaper batteries, the increased battery production capacity is also key in bringing products such as the all-electric Cybertruck and Tesla Semi to life.

“The thing we’re going to be really focused on is increasing battery production capacity because that’s very fundamental because if you don’t improve battery production capacity, then you end up just shifting unit volume from one product to another and you haven’t actually produced more electric vehicles… make sure we get a very steep ramp in battery production and continue to improve the cost per kilowatt-hour of the batteries,” Musk said during the Q4 2019 earnings call.

Enhanced Tesla Batteries

Tesla already has good batteries through its years of research, experimentation, and partnerships with battery producers. It has invested a good amount of money and effort to make sure it’s leading the battery game.

This advantage is made very clear on how Tesla was able to produce the most efficient electric SUV today in the form of the soon-to-be-released Model Y crossover with an EPA rating of 315 miles per single charge versus the Porsche Taycan with a range of around 200 miles.

The Tesla Model Y crossover. (Credit: Tesla)

With the acquired technologies from companies such as Maxwell and recently a possible purchase of a lithium-ion battery cell specialist startup in Colorado, Tesla demonstrates it’s not stopping its efforts to perfect its battery technology. Maxwell manufactures battery components and ultracapacitors and it’s just a matter of time before Tesla makes use of these technologies.

When asked about Maxwell’s ultracapacitor technology during the Q4 2019 earnings call, Musk said, “It’s an important piece of the puzzle.”

Musk also referenced the Maxwell acquisition during an extensive interview at the Third Row Podcast. “It’s kind of a big deal. Maxwell has a bunch of technologies that if they are applied in the right way I think can have a very big impact,” Musk said during a Third Row Podcast interview.

There are rumors out of China claiming that Tesla may come up with a battery that combines the best traits of Maxwell’s supercapacitors and dry electrode technologies. This could mean batteries that could charge faster, pack more energy density, and last longer.

Controlling Battery Supply

Knowing what works and what doesn’t for electric car batteries puts Tesla on top of the game. Of course, add to that what could be the best battery management system that makes Tesla vehicles among the most efficient if not the best in utilizing their batteries. With the advantage on hardware and software fronts, the thought of Tesla becoming a battery supplier is far from being a crazy idea.

Its competitors such as Audi and Jaguar have recently expressed concerns about their battery supplies as they both depend on LG Chem. Tesla– aside from its partnerships with Panasonic, LG Chem, and CATL — pushes the limit to develop its new battery cells in-house and that opens up a lot of possibilities for Tesla as a business.

“It would be consistent with the mission of Tesla to help other car companies with electric vehicles on the battery and powertrain front, possibly on other fronts. So it’s something we’re open to. We’re definitely open to supplying batteries and powertrains and perhaps other things to other car companies,” Musk was quoted as saying.

Recent job postings for a cell development engineer and equipment development engineers suggest that Tesla might actually be considering the idea of introducing a battery line of its own. But of course, the next-generation batteries would be first used for its vehicle lineup. Once it meets that demand and hits economies of scale, one can only imagine how Tesla could play the important role of supplying batteries to other carmakers.

Whether Tesla would announce cheaper batteries, enhanced electric car batteries, or give updates about its efforts, Battery Day in April will most definitely be worth the wait. For other car manufacturers, time would pause during that day as they listen to what Elon Musk and his team will say. And most likely, after the company talk, other car manufacturers will have to go back to their drawing boards once more in an attempt to catch up.

Tesla Battery Day can mean doomsday for legacy carmakers shifting to electric

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Tesla rolls out “range update” for Model S, Model X to reflect improved efficiency


Tesla has begun to roll out a new “Range Boost” software update to Model S and Model X vehicles to more accurately display the vehicle’s range following recent efficiency updates.

The latest version 2020.4 firmware follows last month’s range increase for Model S and Model X. The Model S is now listed with a range of 390 miles, up from 373 miles, while the Model X has an EPA estimated range of 351 miles from 328 miles.

“Charging to 100% and I’m showing 354 miles. Stopping at 90% is putting me at 316,” noted Tesla owners and Redditor sudogreg.

Twitter user and Model X owner @noctechnolog corroborated the story about the range upgrade and shared a snapshot of his vehicle’s available range.

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The latest over-the-air update does not come as a surprise as Tesla CEO Elon Musk hinted that the range update for Model S and Model X vehicles would see an adjustment to reflect efficiency improvements being made.

“Software just thinks the car is less efficient than it actually is,” Musk further explained. He also mentioned that there have been several hardware improvements introduced to the vehicles in the past months.

While this recent update is more visual, giving the newer Model S and Model X a more accurate range displayed on the user interface, it’s important to take note of how Tesla can easily tweak the efficiency and performance of its vehicles via over-the-air (OTA) software updates. Such updates practically make its vehicles so much better as they age and clearly show its lead over legacy carmakers and their attempts to catch up with Tesla’s software and battery technologies.

On Monday, Tesla also started offering an Infotainment Upgrade for older Model S and Model X owners who are still on the first-generation Media Control Unit (MCU1). The $2,500-upgrade will equip the vehicle with newer MCU2 hardware and enable access to Netflix, YouTube, additional video streaming apps, and more Tesla Arcade games.

Tesla rolls out “range update” for Model S, Model X to reflect improved efficiency

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Tesla Track Mode V2 turns the Model 3 Performance into a more potent racing beast


Tesla will be rolling out Track Mode V2 as a free over-the-air (OTA) update to all Model 3 Performance owners who purchase the company’s race-focused Track Package.

Track Mode V2 introduces a deeper level of customizations and settings for Model 3’s Handling Balance, Stability Assist, and Regenerative Braking. Also included in Tesla’s second-generation Track Mode are features geared for Post-Driving Cooling, Compressor Overclock, and even one that acts as an onboard lap recorder.

The electric carmaker invited select Tesla owners and vloggers to a secret event last month at the Thunderhill Raceway in Willow, a town about eight hours away from Los Angeles, California, to showcase what drivers can do with the Model 3 Track Package and Track Mode V2. YouTuber Salomondrin was one of the fortunate guests to try the new hardware package in combo with the improved Track Mode. The Track Mode V2, according to Alejandro of the Salamondrin YouTube channel, is a huge upgrade from the previous iteration. The new Tesla Track Mode allows you to personalize the settings so drivers can squeeze more performance out of the car while feeling safer as well.

“Tesla wants to show that these cars are not just meant to go on road trips. These cars are not just meant to be your daily. These cars are fun like crazy,” said Alejandro.

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Tesla Track Mode V2 comes as a welcomed addition to any Tesla race car driver and veteran performance tuner like California-based Unplugged Performance. CEO Ben Schaffer, whose company’s race-tuned Tesla Model 3 Ascension-R has continued to set lap records with, tells Teslarati that Track Mode has empowered amateur racers to compete with some of the industry’s most notable performance cars.

“Software is so deeply rooted into the driving experience when racing any Tesla. Software is absolutely a key advantage of the Tesla platform, especially when more control is given to drivers to adjust settings to their liking. There is no question that V2 will instantly unlock faster lap times and allow more fun for all Tesla drivers of every level of skill and modification,” says Schaffer.

Tesla Model 3 Ascension-R rear spoiler, Japan (Source: Unplugged Performance)

Tesla Track Mode V2

To access Tesla Track Mode, one can click the car icon on the touchscreen, then go to Driving, and then click Track Mode. A disclaimer would pop up reminding drivers that the Track Mode disables or restricts certain Driver Assistance features and vehicle functions and that it should not be used in public roads.

Track Mode V2 will provide vehicle statuses, including data for the powertrain, tire temperature, and G-Force.

“… fine-tuning control to get the rear bias, front bias however you like, and then stability and regen. Track Mode 2 was created for enthusiasts that just needed more control and Tesla went above and beyond here,” said YouTuber YouTuber EverythingApplePro who was also invited to test drive a Model 3 Performance with Track Mode Package and Track Mode V2 software.

“It’s well worth it. The amount of control you are given in the software is amazing. No manufacturer really gives you that amount of control where you can actually change a hundred percent to the rear and take away all the safety features. Beautiful experience.”

Tesla has not disclosed when the OTA update for the Track Mode V2 will roll out but the $5,500-Model 3 Track Package— which includes Zero-G Performance wheels, Michelin Pilot Sport Cup 2 tires, high-performance brake pads, track-focused brake fluid, center cups,  pressure sensors, and lug nut covers– shipment is expected to begin in April.

Check out the Tesla Model 3 Track Mode V2 videos from Salomondrin and EverythingApplePro below:

 

Tesla Track Mode V2 turns the Model 3 Performance into a more potent racing beast

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SpaceX shrugs off Starship implosion and gets back to work as Elon Musk talks next steps


SpaceX has shrugged off the catastrophic implosion of its first serial Starship prototype (SN01) and begun stacking sections of the next ship (SN02) while CEO Elon Musk talks next steps for the next-generation rocket program.

By now, it’s reasonably clear that the demise of Starship SN01’s tank and engine section came as a bit of surprise to SpaceX itself, while it assuredly shocked non-employees and local residents who happened to be watching on eve of the anomaly. CEO Elon Musk himself appears to have expected different results, noting that – thankfully – the likely source of the Starship’s unforeseen failure had already been determined.

Despite the apparent setback, it appears that SpaceX won’t have to wait long at all to continue its uniquely ‘hardware-rich’ Starship test campaign. With a workforce now several hundred strong and a great deal of hands-on and strategic experience gained from building Starships Mk1 and SN01, SpaceX is now practically churning out parts for future Starship SNxx prototypes. Most notably, Starship SN01’s predecessor is potentially just a few days away from being stacked into a finished tank section, hinting at the almost unfathomably speed that SpaceX is able to build full-scale vehicles even in early days of the program.

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Three days after Starship SN01’s spectacular implosion and unintentional ‘launch’, SpaceX CEO Elon Musk took to Twitter to share a video captured by local Boca Chica Village resident ‘bocachicagal’ and posted by NASASpaceflight.com. Attached above, Mary’s video offers an incredibly vivid view of the rocket’s violent demise while further revealing the apparent location where the failure started – Starship SN01’s engine section and thrust structure.

Given that Musk already revealed that Starship SN02 would feature improved tank welds, it’s safe to assume that the prototype will also have an improved thrust structure (i.e. “puck”).

Confirming suspicions, Musk quickly implied that the Starship’s failure originated in or around its thrust structure (‘thrust puck’), further noting that Starship SN02 – already in the middle of production – would be “stripp[ed]…to [the] bare minimum to test the thrust puck to dome weld.” In essence, it sounds like Starship SN02 will become SpaceX’s third intentional “test tank”, following in the footsteps of two small Starship tanks built and pressurized to failure to verify the quality of Starship manufacturing.

Starship SN01’s ‘thrust puck’ or thrust structure and aft liquid oxygen tank dome are pictured on February 12th. (NASASpaceflight – bocachicagal)
Starship SN02’s ‘thrust puck’ – pictured on March 2nd – already looks substantially different. (NASASpaceflight – bocachicagal)

Starship SN02’s thrust structure design already appears to be a departure from SN01’s apparently unsuccessful iteration. Given that it was already partially completed before Starship SN01 failed during testing, it’s possible that SpaceX will attempt to reinforce the SN02 thrust structure, but the company may have already implemented upgrades before its engineers had the benefit of hindsight from February 28th’s test.

Regardless of what happens to Starship SN02, the fact that SpaceX is apparently building full-scale, (mostly) functional Starship tank sections from raw materials to the launch pad in a matter of a few weeks is incredibly encouraging for the next-generation rocket development program. As an external observer, it’s certainly disappointing to see an impressive piece of rocket hardware shredded in an evening after weeks of work, but that speed – and SpaceX’s willingness to accept failures at the scale of SN01 – suggests that each prototype is almost unfathomably cheap. Unofficial estimates peg the cost of SN01-like Starship prototypes at just several million dollars apiece, while the cost of the raw steel itself is so low that it might as well be negligible.

Even if it takes SpaceX 5-10 SN01-class failures to mature its South Texas rocket factory into a reliable machine and get to a point of stability and confidence with suborbital Starship flights, the total cost of that trial and error is comically insignificant relative to almost any other rocket development program in history. To be clear, SpaceX might benefit from going a little slower and refining Starship’s prototype design, but it’s impossible to know from an armchair. For now, the best available advice is to simply enjoy the show and view each potential test failure as just another small step along the path to Mars.

Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.

SpaceX shrugs off Starship implosion and gets back to work as Elon Musk talks next steps

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Tesla’s ‘Infotainment Upgrade’ for Model S and Model X will add Netflix, YouTube after MCU update


Tesla Model S and Model X owners on the first-generation Media Control Unit (MCU1) can now upgrade to MCU2 hardware through a new Infotainment Upgrade offering.

Owners of Model S and Model X built March 2018 or earlier will be eligible to purchase the MCU1 to MCU2 upgrade at $2,500, which will enable access to additional in-car entertainment from YouTube, Netflix, expanded Tesla Arcade games, and additional video streaming services.

In addition, the sluggish Model S and Model X user experience often synonymous with MCU1-equipped vehicles will experience a more responsive and faster touchscreen interface like Model 3. The one caveat to the Infotainment Upgrade is the loss of AM/FM radio and Sirius XM radio, notes Tesla in a blog post about the new entertainment-focused hardware upgrade.

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Similar to other Tesla hardware upgrades such as the popular Model 3 HW2.5 to HW3 upgrade, eligible Model S and Model X owners will be invited by email to schedule a time for purchase and installation of the Infotainment Upgrade through a local Tesla Service Center.

Owners will not be able to make requests for purchasing the upgrade and must wait to be notified, although Tesla notes that owners that have already purchased the Full Self Driving Capability will be given early access to the Infotainment Upgrade.

The Infotainment Upgrade for Model S and Model X is available for $2,500 and includes installation. Owners will also need to have subscribed to Tesla’s Premium Connectivity service to be able to take advantage of video streaming services.

Tesla’s ‘Infotainment Upgrade’ for Model S and Model X will add Netflix, YouTube after MCU update

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Tesla launches Model 3 Track Package with ‘Zero-G’ wheels and race-focused brake mods


Tesla has launched a new Model 3 Track Package for racing enthusiasts looking to maximize track performance of their all-electric sedan with Zero-G Performance wheels and race-focused brake and tire modifications.

The new performance package is being offered for the Tesla Model 3 Performance variant at $5,500 and includes stickier Michelin Pilot Sport Cup 2 tires that are popular among track junkies, high-performance brake pads and racing brake fluid.

“Optimize the track performance of your Performance Upgrade Model 3. Track Package is a complete hardware package designed to give you maximum cornering force, braking performance and high-speed stability for the best lap times,” reads the description on Tesla’s online Shop for the upgrade.

Tesla Model 3 Track Package Includes:

  • 4 x 20″ X 9″ Zero-G Performance wheels
  • 4 x Tesla logo center caps
  • 20 x Lug nut covers
  • 4 x 245/35ZR20 XL Michelin Pilot Sport Cup 2 tires
  • 4 x tire pressure sensors
  • 1 x front and rear high-performance brake pads
  • 1 x track-focused brake fluid
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Included in the Model 3 track package are a set of 20-inch diameter “Zero-G Performance Wheels” in a “square set up”, whereby all four wheels and tires are of equal size. The upgraded Zero-G wheels in a 20″ x 9″ set up are 0.5 inches wider than the factory 20″ x 8.5″ Model 3 Sport Wheels. Combined with wider and stickier rubber from the Michelin Pilot Sport Cup 2 tires, drivers are able to negotiate more aggressive cornering speeds in their Model 3 Performance as well as higher entry speeds.

While Tesla’s single-pedal driving capability through regenerative braking means that a driver rarely needs to use the brakes, the demands of track driving at high speeds into turns on a race circuit require the heavy use of brakes, often leading to brake fade due to higher brake temperatures.

Tesla’s Model 3 Track Package includes high-performance front and rear brake pads that are designed to withstand more aggressive braking and higher temperatures, paired with Tesla-branded, track-focused brake fluid.

Model 3 Performance owners looking to purchase the $5,500 track package can coordinate shipping and installation with their local Tesla Service Center.

Shipments for the Model 3 Performance Track Pack is expected to begin in April 2020.

 

H/T @model3owners

Tesla launches Model 3 Track Package with ‘Zero-G’ wheels and race-focused brake mods

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Volkswagen software issues put ID.3 launch at risk as e-Golf gets abruptly retired in US


Volkswagen’s road to a fully-electric lineup has taken a slight detour as its ID.3 has been plagued with a software issue. Glitches found in the system could require Volkswagen to reschedule the vehicle’s launch that was planned for Summer 2020.

The flaws in Volkswagen’s software are coming from the basic architecture that was developed too quickly according to German media publication Manager Magazin, citing expert accounts that the software was rushed and likely contributed to the issues.

The software’s elements do not understand each other according to Manager Magazin’s report and this is causing difficulties within the ID.3’s computer system.

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Volkswagen has even summoned the help of hundreds of test drivers who are responsible for navigating the car for company research. Some drivers have reported up to 300 errors a day within the ID.3’s software, an issue that 10,000 VW technicians are currently working toward fixing.

Despite the issues, Volkswagen spokespeople told Automotive News Europe that the ID.3 will be released this summer and the software problems will not set back the German auto manufacturer’s plans.

The ID.3 is expected to be a direct competitor to the Tesla Model 3, with the vehicle’s base models costing less than 30,000 Euros in Germany. It is the first electric vehicle based on the Modular Electric Propulsion Platform developed by Volkswagen. The same platform will be introduced to other Volkswagen vehicles, including the ID.4 crossover.

In addition to the woes with Volkswagen ID.3’s software, Volkswagen’s e-Golf will not be sold in the United States according to Cars Direct.

A company press release in August 2019 showed each of Volkswagen’s planned released for 2020. In late October, a revised version of the list was released and the e-Golf was removed after the company stated there would be no 2020 model.

In late February, VW spokesman Mark Gilles declined to confirm that the vehicle had been discontinued as a whole, but he did say the 2020 e-Golf production would take place in Canada and not the United States.

This comes as somewhat of a surprise considering the Environmental Protection Agency released the e-Golf’s range ratings just a week prior to Gillies’ statements about the vehicle. The results of the range ratings showed the 2019 model actually had more range than the new 2020 e-Golf.

This could be one of the reasons for the company’s decision to halt its plans to compete with some of the U.S. market’s electric cars like the Model 3, the Nissan Leaf, and the Chevy Bolt EV. Each of these cars has more range than the e-Golf.

While Volkswagen continues to invest time and money into its vision of a fully-electric future. While the company has encountered speed bumps along the way, company employees are facing the issues head-on, especially when it comes to the problems with the ID.3’s software.

Volkswagen software issues put ID.3 launch at risk as e-Golf gets abruptly retired in US

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Tesla’s Elon Musk reveals plans for Giga Berlin’s groundbreaking ceremony


Tesla CEO Elon Musk confirmed his attendance at the upcoming Giga Berlin groundbreaking ceremony. The event is expected to take place in the latter part of March 2020.

Economic Minster Jörg Steinbach requested Musk’s presence at the groundbreaking of the Giga Berlin site later this month. The date was revealed in Steinbach’s interview with German media outlet Frankfurter Allgemeine Zeitung. Musk recently noted on Twitter that he would “Definitely” be in attendance, just as he was for Giga Shanghai’s groundbreaking ceremony in January 2019.

In addition, it was announced by Steinbach that Tesla will receive around 280 million euros in funding from the State of Brandenburg according to Handelsblatt. The funding is an incentive for Tesla as the company will be creating additional jobs in a region that has been recognized as “structurally weak” by German media.

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Steinbach stated the possible amount of funding Tesla could receive will be decided by the European Union Commission. The exact figure that will be given to the electric car maker is unknown as of writing, and it could take up to a year to decide how much funding is ultimately set aside for the project.

Steinbach has been one of Tesla and Musk’s most vocal supporters since the CEO announced the company’s intentions to bring a Gigafactory to Berlin.

After recognizing the possible economic growth and opportunity it would give young German workers, Steinbach has rejected any sort of criticism that has come Tesla’s way. This includes those who oppose Tesla receiving this influx of funds from Brandenburg.

State Governments set incentives into place so companies are encouraged to create jobs in regions that are not fully developed. Brandenburg state is responsible for an estimated four billion euros of incentives that it may use to convince companies to establish a presence in the area.

So far, Tesla’s plans for Giga Berlin have been received with enthusiasm by most Brandenburg citizens. A survey conducted by Berlin local news outlet Märkische Allgemeine found that 82% of residents are supportive of the planned factory, while only 15% are against it. About 62% of the respondents surveyed feel Giga Berlin will benefit Brandenburg “a great deal.”

Tesla Giga Berlin is expected to create around 12,000 jobs once it is operational. As for Steinbach, he believes Tesla’s success in Brandenburg could lead to more German locations in the future. “I hope that in twenty years you will look at Brandenburg the same way you look at Bavaria today, so that we will be among the top 3 of the federal states,” he said.

Tesla’s Elon Musk reveals plans for Giga Berlin’s groundbreaking ceremony

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Tesla’s ‘Reverse Summon’ is coming soon after core Autopilot improvements


Tesla CEO Elon Musk recently confirmed that the company is hoping to finish some valuable improvements on Autopilot’s core foundation code and 3D labeling to roll out better functionality for its fleet of vehicles. Apart from this, Musk also remarked that a “Reverse Summon” function may be rolled out soon.

Musk was asked via Twitter by Tesla enthusiast and Resonant Aero founder Anner J. Bonilla when the beta for Reverse Summon will be available. Musk noted that the feature is indeed coming soon, and teased that upcoming improvements will also usher in some improved visualizations on vehicles’ displays.

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It remains to be seen if “Reverse Summon” is an upgraded form of Tesla Autopark, a function that was released in March 2017. Considering the “Reverse Summon” moniker, it appears that the upcoming feature will involve vehicles dropping off their passengers and heading to a parking spot without a driver. With this, Reverse Summon could practically be a mirror function of Smart Summon, which allows vehicles to pick up their passengers from a parking spot without a driver.

According to Tesla’s dedicated Autopilot AI webpage, it optimizes its code by looking at throughput, latency, correctness, and determinism so the software will be tightly integrated with its hardware. Such improvements in the core foundation code of Tesla’s Autopilot will allow it to maximize the potential of its hardware and process high-fidelity representation of the environment so the car can eventually achieve Full Self-Driving capabilities.

These improvements to Tesla’s Autopilot and the introduction of new features such as Reverse Summon will likely capitalize on the innate capabilities of Hardware 3, the company’s custom self-driving computer. Hardware 3 is a big part of Tesla’s rollout of its feature-complete FSD, which Musk noted will likely happen within the next few months. Musk mentioned this in the Q4 earnings call.

“And what isn’t obvious regarding Autopilot and Full Self-Driving is just how much work has been going into improving the foundational elements of autonomy… like the core autopilots in Tesla or Autopilot software and AI team is just is I think very, very strong in making great progress. And we’re only beginning to take full advantage of the Autopilot hardware and the FSD hardware,” Musk said.

Tesla’s endgame with its Hardware 3 rollout is the introduction of its full suite of FSD features. Upcoming features such as Reverse Summon may seem quite minor in the grand scheme of things, but these upgrades add valuable contributions to Tesla’s pursuit of full self-driving nonetheless.

Tesla’s ‘Reverse Summon’ is coming soon after core Autopilot improvements

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The Tesla Cybertruck is gaining respect among real pickup truck owners


The Tesla Cybertruck is arguably one of the most controversial vehicles to come out of the auto industry in recent years. Designed unlike any other pickup in the market, the Cybertruck was so polarizing that it resulted in both acclaim and outright hate when it was unveiled. Yet if the results of a recent analysis from Loup Ventures are any indication, it appears that the Cybertruck may be more welcome in the mainstream market than previously thought.

Following the Cybertruck’s unveiling last November, Loup Ventures Managing Partner Gene Munster remarked that the all-electric truck’s radically-different design would likely end up discouraging conventional pickup owners from buying the vehicle. More recent observations from real truck owners in the midwest have proven this thesis wrong.

In a recent update on Loup Ventures’ official website, Munster noted that after speaking with several construction professionals who use pickup trucks for their work, it is now evident that Tesla actually hit the mark with the Cybertruck pretty well. Among the 22 truck owners who were part of the firm’s analysis, 2/3 were positive or at least neutral when it comes to all-electric pickups. Ten even noted that their next vehicle would be electric.

(Credit: Adam Savage’s Tested/YouTube)

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Five of the pickup truck veterans actually stated that they plan to purchase a Tesla Cybertruck within the next five years, higher than the firm’s expectations. The Cybertruck’s brutalist design also seemed to be a complete non-issue for the vast majority of the construction professionals in Loup Ventures’ analysis. When asked if they will be embarrassed to show up to work site in a Cybertruck, for example, only 3 of the 22 said that they would have reservations about the vehicle’s design.

These results crush some of the bearish points against the Cybertruck that emerged since the vehicle’s unveiling. The idea that the pickup will be considered embarrassing by professionals due to its design, for one, was pushed by TSLA bears ardently due to the vehicle’s brutalist, sci-fi theme. Yet if Loup’s findings are any indication, it appears that the Cybertruck’s polarizing looks will not turn off the vast majority of buyers at all.

This is not to say that Tesla has no area of improvement with the Cybertruck’s marketing. If any, it appears that the electric car maker needs a better strategy when it comes to informing potential customers of the all-electric truck’s price. When Loup Ventures asked the construction professionals about their estimates on the Cybertruck’s compared to a base, $29,000 Ford F-150, the average quote from the longtime pickup buyers was $84,000. The median of the truck owners’ estimates about the Cybertruck’s cost was $80,000, and it ranged from $45,000 to $220,000. This is very far from the actual price of the Cybertruck, which starts below $40,000 with basic Autopilot.

If there’s anything that can be determined from Loup Ventures’ recent analysis, it is that the Cybertruck may actually end up tapping into a much larger market than initially expected. While the vehicle seems to be designed for a niche segment, its price and features might be enough to make it a compelling alternative for petrol-powered pickups like the Ford F-150. With these results in mind, Munster has adjusted Loup’s estimates for the vehicle, with the finance veteran stating that the truck will likely account for 15% of Tesla’s units in its fully ramped year, far more than the firm’s initial 5% estimate.

The Tesla Cybertruck is gaining respect among real pickup truck owners

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var disqus_title = «The Tesla Cybertruck is gaining respect among real pickup truck owners»;
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