Rivian R1T pickup truck’s aerodynamics in focus in latest teaser video


Rivian’s new teaser for its all-electric R1T pickup truck focuses on the upcoming luxury adventure vehicle’s aerodynamics, which resulted from countless hours dedicated by the company’s aerodynamicists, designers, engineers, and sculptors. The result of all these efforts is a truck that is tough, sleek, and capable of going 400-miles between charges.

The short video provides what could be described as a behind-the-scenes look at some of the work that went behind the creation and design of the R1T pickup. Much care was taken by the company to ensure that the vehicle’s aerodynamics optimizes range, which is incredibly important for an electric truck like the R1T, which is designed for both utility and luxury.

Rivian impressed the electric car industry by unveiling two nearly production-ready vehicles late 2018 following numerous years of operating in stealth mode. Together with the R1T pickup truck was the R1S SUV, a seven-seater utility vehicle that is also designed to be as comfortable off the beaten path as it is on paved roads. Both the R1S and the R1T are equipped with four electric motors that allow the vehicles to accelerate from 0-60 mph in 3 seconds. Both vehicles also boast up to 400 miles of range.

(Credit: Rivian)
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While the R1T and the R1S are already impressive when they were unveiled, recent patents from Rivian suggest that the company is still working consistently to improve the vehicles. Patent applications from the company show that Rivian is working on an auxiliary battery pack that can push the range of its vehicles beyond 400 miles between charges, as well as swappable components that could optimize the R1T pickup truck for specific tasks.

Rivian CEO RJ Scaringe noted in a previous interview that the R1T is aimed towards buyers that spend “$70,000 or $80,000 on a GMC Denali or a Chevy Suburban or a Land Rover Discovery or a fully loaded Ford F150.” With this goal in mind, the CEO stated that the company would come up with a version of its 180 kWh, 400-mile range truck that is priced below $90,000.

Rivian recently sent out exclusive invitations for its reservation holders for a private viewing of its vehicles this April before the NY Auto Show. Similar to the R1T’s unveiling last year, the upcoming event is expected to be posh, with reservation holders being served cocktails and hors d’oeuvres while enjoying a meet-and-greet with the company’s CEO and several individuals involved in the creation of the R1T and R1S.

Watch Rivian’s latest teaser for the R1T in the video below.

Rivian R1T pickup truck’s aerodynamics in focus in latest teaser video


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Tesla showcases Model S and Model 3’s stellar handling in Winter Experience event


Tesla has awarded a few lucky owners with a trip to Kemi, Finland to experience the high-performance capabilities of the Model S and Model 3 vehicles for its “Winter Experience 2019” event. A video shared by one of the winners gives a first look at the perks enjoyed by the event’s attendees.

Several Model S and Model 3 in the video are seen parked outside what may be the Kemi SnowCastle, a hotel built from snow and ice annually in Finland, where Tesla’s guests were treated to a special dinner as part of their Winter Experience package. The all-electric sedans are also seen swerving through obstacle courses and taking laps around an ice track with a professional driver.

The winners of Tesla’s winter event were provided with complimentary travel, accommodation, and food during their trip. The main event, however, was the ice track demonstration of the vehicles’ all-wheel-drive handling in winter conditions and Tesla’s Track Mode feature exclusive to the Model 3 Performance.

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Tesla’s all-wheel-drive electric cars are equipped with several features to enhance overall winter driving performance, primarily due to the enhanced traction provided by digital torque control in the front and rear wheels. This is prominent in the Model 3 Performance’s Track Mode, which features increased regenerative braking, track-focused powertrain cooling, and enhanced cornering to provide a full track-centered experience that maximizes the driver’s control during high-speed maneuvers.

The Winter Experience 2019 event comes amid Tesla’s continuous push to saturate the European midsize sedan market with the Model 3. Recent activity indicates the California-based car maker is anticipating a massive influx for the Model 3 Standard and Standard Plus versions which were launched earlier this month in the US. The $35,000 version of the electric vehicle is estimated to reach European markets in about 6 months.

Model 3 owners who didn’t make it to Tesla’s Winter Experience 2019 event can still find other events for Model 3 Track Mode experience. A Tesla-exclusive racetrack event called Tesla Corsa is currently on its third round and is set to take place on March 31st at Buttonwillow Raceway Park in California. The event’s organizers aim to give Tesla owners the opportunity to experience the all-electric performance benefits of their vehicles in a safe, controlled environment.

Tesla recently set a personal record for total number of combined vehicle sales in Norway, a country that could definitely benefit from the company’s vehicles’ winter features. Over 2,500 Model S, Model X, and Model 3 sold in the first three weeks of March this year, topping a previous record set in December 2017 when the electric car maker registered 2,461 Model S and Model X after a strong year-end push. Around 88% of all Tesla March registrations in Norway have been for the Model 3, a stat that certainly looks to be a nod to its winter capabilities.

Watch the video shared by Danni Efraim below for highlights from Tesla’s Winter Experience 2019 below.

Tesla showcases Model S and Model 3’s stellar handling in Winter Experience event


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Tesla (TSLA) shows recovery amid $450 price target, ‘Buy’ rating from Jefferies analysts


Tesla stock (NASDAQ:TSLA) is showing some signs of recovery on Wednesday as it received an optimistic $450 price target from Jefferies Financial Group. The new vote of confidence comes amidst Tesla’s efforts to push the Model 3 to Europe, China, and the United States during the final days of the first quarter.

A research report issued by Jefferies’ equities research analysts to the firm’s clients on Wednesday points to a potential upside of over 68% from the stock’s $260.42 closing price on Tuesday. The researchers currently have a “Buy” rating on the electric car maker.

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Tesla’s shares have proven volatile this month, following the company’s launch of the $35,000 Model 3, the debut of the Model Y, and headwinds from Elon Musk’s ongoing row with the Securities and Exchange Commission. RBC analyst Joseph Spak recently cut his price target for Tesla shares to $210 each in a note on Monday, citing what he believed was “meager demand” for the Model 3. Even Oppenheimer technical analyst Ari Wald noted that he does not recommend Tesla stock as  “Buy,” even if the company could see a 40% upside in the future.

While reservations about Tesla’s performance this first quarter are understandable (Elon Musk himself noted that the company would probably not be profitable this quarter), concerns over the company’s capability to sell its vehicles might be overblown. Part of the current bear thesis against Tesla is the declining number of electric car deliveries in the United States, which could be explained by the company’s focus on Europe and China this Q1 2019.

As the final days of the first quarter trickle down, things appear to be settling down for Tesla. Apart from Jefferies’ recent vote of confidence, Elon Musk’s row with the SEC could also see a resolution within the next few weeks, with US District Judge Alison Nathan giving a date to hear oral arguments from the CEO’s legal team and the agency on April 4, 2019.

Tesla is going all-hands-on-deck to deliver as many vehicles as it can before the end of the month, as revealed in a leaked email from Elon Musk to the company’s employees. In the message, Musk urged Tesla’s workers to focus on delivering electric cars, with the CEO stating that the company should aim to deliver 30,000 vehicles in the final two weeks of March.

As of writing, Tesla shares are trading +1.59% at $272.04.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

Tesla (TSLA) shows recovery amid $450 price target, ‘Buy’ rating from Jefferies analysts


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Tesla’s new chairman stands behind Elon Musk’s Twitter use: ‘He uses it wisely’


Tesla Chairman Robyn Denholm is speaking out in support of CEO Elon Musk and his polarizing Twitter use. In a rare interview, the new chair of Tesla’s board of directors defended Musk, stating that from her point of view, the CEO’s behavior on Twitter has been satisfactory.

“Twitter is part of everyday business for many executives today. From my perspective, he uses it wisely,” she said.

Denholm’s comments about the Tesla CEO followed a speech at the American Chamber of Commerce in Sydney, Australia on Wednesday. Addressing the ongoing issue between Elon Musk and the Securities and Exchange Commission, Denholm noted that she believes Tesla has been doing its best to comply with the terms of last year’s settlement with the agency.

“We believe we’ve done everything that we need to do under the settlement, but obviously it’s going to the court and it will go from there. I don’t think he poses any challenges. The company is running very well, and the board itself is very engaged. We meet with him all the time,” she added.

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The new Tesla chair was appointed by the company last November following Elon Musk and the SEC’s settlement over the CEO’s now-infamous “funding secured” tweet, which resulted in a short-lived attempt to take the company private. As part of the agreement, Musk agreed to relinquish his position as chairman of Tesla’s board of directors.

Denholm, a member of the company’s board since 2014, was selected as Musk’s replacement, though she has largely remained under the radar until her recent comments. Denholm is still serving as the chief financial officer of Australian telecom firm Telstra, a position she is set to relinquish on May 6. She is expected serve as Tesla’s Chairman on a full-time basis after.

Denholm’s words of support for Elon Musk comes amidst the CEO and the SEC’s ongoing skirmish. The SEC has argued that Musk must be held in contempt over a tweet posted last February 19 which stated that Tesla would make “around 500k cars” this year. The figure echoed Musk’s statements from the Q4 2018 earnings call last January, but the CEO nonetheless explained in a follow-up tweet that the 500k estimate would be true for Tesla’s annualized run rate.

The SEC has claimed that the Twitter post violates Musk’s settlement last September, which demanded that tweets with material information to Tesla shareholders must go through a review process before they are posted. Musk’s legal team countered that the CEO’s estimates in the February 19 tweet are not material information at all, since the estimated figures have been made public since the fourth quarter earnings call.

Tesla’s new chairman stands behind Elon Musk’s Twitter use: ‘He uses it wisely’


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Tesla Powerpack hardware installation in Osaka, Japan completed in two days


Tesla recently announced its Powerpack installation in Osaka, Japan, which will be used to provide emergency backup power to trains in the area. The installation, comprised of 42 Powerpack units, is also designed to reduce energy demand on the city’s grid during peak hours.

With the energy storage units in place, trains and passengers would still be able to reach the nearest station in the event of an outage. Particularly impressive in Tesla’s recent announcement is that the hardware installation of the 42 Powerpack units was completed in just two days, an impressive feat considering the system’s size.

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Tesla’s new Powerpack installation will be invaluable to Osaka’s commuting public, as their travels would not be disrupted as much when sudden power interruptions happen. Osaka’s trains are among the busiest in the country, with the transportation system being used by millions of passengers on a consistent basis (data from Japan’s Transportation Bureau estimated that in the fiscal year 2013, Osaka’s trains were transporting around 2.4 million people daily).

Tesla Energy usually takes a backseat to the company’s electric car division, but it is a business that holds a lot of potential. Legendary billionaire Ron Baron has estimated that by 2030, Tesla Energy would be worth $500 billion on its own, pushing Tesla’s total market cap to $1 trillion. The growth of Tesla Energy has been hailed by Elon Musk too, with the CEO noting during the Model Y unveiling that 2019 will be the year of the Solar Roof and Powerwall, signifying a ramp of the company’s battery storage business.

Tesla Energy has been following a steady ramp, with the company mentioning in its Q4 2018 and Full Year Update Letter that it was able to deploy 1.04 GWh of energy storage over 2018. That’s nearly triple the company’s energy storage deployments in 2017, which totaled 358 MWh.

Tesla’s industrial-grade Powerpack battery units have been used successfully by the company to support a city’s energy grid in the past. In South Australia alone, a Powerpack farm has helped start a battery storage revolution in the region. The Powerpacks have also been used by Tesla to help out in areas such as Puerto Rico, which is still recovering from the damages of Hurricane Irma back in 2017.

Tesla Powerpack hardware installation in Osaka, Japan completed in two days


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Tesla Semi rival Nikola buys 400 acres in AZ for manufacturing facility


Nikola Motor Company, a hydrogen-electric semi truck manufacturer competing with Tesla’s all-electric long-hauler, has acquired approximately 400 acres of prime development property of an up-and-coming vehicle manufacturing hub in Pinal County, Arizona. Nikola announced the geographic location of the facility earlier this year which is expected to bring an estimated $1 billion in economic stimulus to the region by 2024.

Nikola estimates the project will create approximately 2,000 jobs to the region as well as facilitate thousands of additional jobs brought by its presence via other suppliers coming into the area. “Imagine what it will do for property values, schools, parks, and other city improvements…[Nikola] will be a huge benefit to [Pinal County’s City of] Coolidge and the surrounding areas for decades to come,” Trevor Milton, CEO of Nikola Motors, said in a company press release announcing the purchase.

The acquired acreage for Nikola’s semi truck manufacturing facility is in the Inland Port Arizona (IPA) part of Heritage, an 11,438 acre prime development site owned by Saint Holdings, LLC. IPA itself is described as a nearly 3,000 acre “manufacturing mega site” located in the Central Arizona Corridor between Tucson and Phoenix and currently served by the Union Pacific Rail Line, according to Saint Holdings’ IPA marketing brochure.

The Nikola Two hydro-electric semi truck. | Credit: Nikola
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Nikola’s partnership with Saint Holdings appears to benefit both companies in their endeavors to expand the automotive industry in Arizona and provide value to the areas where their businesses are located. “When we set out to build a factory, part of my vision was to help an entire community,” Milton remarked. Tom Stringer, the practice leader who lead the national site selection process for Nikola, echoed Milton’s sentiments as applied to the industry benefits. “Nikola’s vehicles and market vision coupled with Saint Holdings’ world-class manufacturing destination has created the perfect economic development engine for the new automotive industry in Arizona,” he commented.

Nikola’s initial trucks will be built by Fitzgerald Glider Kits while its Arizona manufacturing facility is under construction. First in line for production is the Nikola One sleeper followed by the Nikola Two day cab. A Nikola Tre for the European market is also being developed for production during the 2022-2023 timeframe previously set forth for the U.S. versions. The trucks’ hydro-electric engines produce 2,000lbs.-ft torque and 1,000 hp with a 320 kWh battery that’s estimated to provide 500-1,200 miles of range depending on load.

Follow us @Teslarati for behind the scenes coverage from Nikola World, taking place on April 16-17 in Scottsdale. We’ll be bringing you a first look at Nikola’s upcoming all-electric Semi-truck.

Tesla Semi rival Nikola buys 400 acres in AZ for manufacturing facility


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Tesla could see a ~40% rally, but that doesn’t mean it’s a ‘Buy,’ claims analyst


In a rather interesting episode of CNBC‘s Trading Nation, Oppenheimer technical analyst Ari Wald mentioned that Tesla stock (NASDAQ:TSLA) could be poised to see some recovery. Despite this, the analyst mentioned during his segment that he does not consider Tesla stock a “Buy.”

The Oppenheimer analyst argued that Tesla stock has been notably volatile to the point where its price direction is nearly aimless. In the past 12 months alone, Tesla shares swung from prices as high as $387 per share to as low as $244.59 per share. With $250 being a big support range level, Wald estimated that TSLA shares could swing back to $360 per share.

“This is one we’ve been on the sidelines with, avoiding both on the long end and short side, just given how directionless and choppy it’s been, and that’s still the case. It’s paid to buy it when it’s ugly and sell it when it starts to look good, so with that in mind, it probably looks more positive than not, just considering how bad it’s performed; $250 is the big support range level, $360 is the upside there,” the analyst said.

If Tesla does move back to the $360 per share level, it will represent a nearly 40% upside from Monday’s $260.42 close. Yet, despite the potential recovery, Wald stated that this does not mean TSLA is a “Buy.” “You can see the flat 200-day that exemplifies that directionless action. If we allocate toward stocks that trend, this isn’t one of them,” he noted.

Tesla stock has been weighed down recently partly due to concerns over the Model 3’s alleged “meager” demand and the ongoing issues between CEO Elon Musk and the Securities and Exchange Commission (SEC). On Monday alone, RBC analyst Joseph Spak slashed his price target on Tesla by $35 to $210 each. JMP Securities analyst Joseph Osha also trimmed his price target for Tesla by 3% to $394 per share. Both analysts cited reservations over the Model 3’s demand this first quarter as among the drivers behind their more conservative estimates.

Tesla, for its part, appears to be drawing the curtains back for some good news. On Monday, Tesla proved victorious after a judge dismissed a lawsuit claiming that the company committed fraud during the initial months of the Model 3 production ramp. A recent update from Morgan Stanley analyst Adam Jonas also confirmed that Tesla is not under a Wells notice and is not legally prevented from issuing stock, putting to rest a persistent point that has been brought against the company by its critics. The average price target in Wall St for Tesla stock also remains at $335 per share, implying a ~30% upside from Monday’s close.

This Tuesday, Tesla’s shares appear to be getting a breather, trading (+2.90%) at $267.84 per share as of writing.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

Tesla could see a ~40% rally, but that doesn’t mean it’s a ‘Buy,’ claims analyst


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Tesla Model 3 owner shares Supercharger V3 insights after full charging session


A Model 3 owner recently shared some insights about the behavior of Tesla’s Supercharger V3 following a full charging session. According to the Tesla owner, the company’s new charging solution was able to charge his vehicle from 9% to 90% in just 35 minutes.

The Tesla community member noted that Supercharger V3 immediately showed a charge rate of 255 kW as soon as the Model 3 was plugged in. This rate stayed on for around 15% before the charge rate started to normalize at around 177 kW. With this setup, the Model 3 was able to go from 9% of charge to 23% in just 4 minutes.

The Model 3 owner summarized how Supercharger V3 recharged his vehicle (credit to u/privaterbok of the r/TeslaMotors subreddit).

  • 9% – 50% = 12 minutes
  • 9% – 60% = 15 minutes
  • 9% – 70% = 19 minutes
  • 9% – 80% = 25 minutes
  • 9% – 90% = 35 minutes

It should be noted that Tesla’s Supercharger V3 is still largely in its trial phase today. Thus, the company is still bound to make improvements to the infrastructure in the near future. By the time the mass rollout of Supercharger V3 stations begins, there is a good chance that the charge rates reflected in the Model 3 owners’ recent session will be improved.

The electric car maker’s breakthroughs with Supercharger V3 are not the only good news for Tesla owners either, as the company has also begun unlocking 145 kW charge rates for its Supercharger V2 stations. With these improvements, even Tesla’s older vehicles that are not supported by V3 stations could enjoy faster charging times in the more than 12,000 existing Supercharger V2 locations today.

With a power output of 250 kW, the new charging stations are expected to charge at rates of up to 1,000 miles per hour. Unlike V2 stations, Tesla’s new chargers are immune to power sharing, which means that every electric vehicle charging at V3 stations are guaranteed to receive an output of 250 kW, even if another Tesla is charging in an adjacent stall. With these improvements, Tesla expects electric car owners to reduce the time they spend in Superchargers by up to 50%.

Watch the Model 3 owner’s Supercharger V3 charging session here.

Tesla Model 3 owner shares Supercharger V3 insights after full charging session


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Tesla Model 3 right-hand drive spotted in California


A right-hand-drive variant of the Tesla Model 3 has been spotted recently in California. In a photo shared on Reddit by user u/Mr_Salty_Peanuts, a black test version of the midsize sedan is seen driving on I-280 with dealer plates. The production timeline for the vehicle set forth by CEO Elon Musk aligns well with the sighting, as mid-2019 has been the predicted timeframe for the RHD variant’s release on several occasions.

The sighting of the RHD Model 3 is good news, particularly for reservation holders in the UK in close proximity to locations covered by Tesla’s current European sales ramp, which only cover left-hand drive territories. The California-based electric car maker has been preparing itself for a massive influx of orders for the Model 3 Standard Range after introducing the $35,000 vehicle earlier than expected. Elon Musk has estimated a September 2018 time frame for its availability in Europe.

Model 3 right-hand-drive (RHD) spotted on a California highway. (Photo: u/Mr_Salty_Peanuts/Reddit)
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Tesla’s online configurators generally open a few months prior to deliveries, meaning if the all-electric car maker’s predictions are correct, customers in RHD locations like the UK, Australia, and Hong Kong will soon have an opportunity to design their vehicles. Musk has previously acknowledged the patience exerted by Tesla’s UK customers, even suggesting a used Model S as an alternative in the meantime.

“Probably mid next year before we are able to make RHD. Wish it could be sooner. Maybe try a Model S, used or new in the meantime? Used S is better than a new 3 imo, unless you want a smaller car,” Musk stated on Twitter in response to a question about Tesla’s Model 3 UK roadmap.

An earlier hint that Tesla was making progress on the RHD Model 3 variant was spotted via VIN registrations indicating two of the cars had been manufactured, according to a database maintained by a VIN tracker. The 5th character of the two Model 3 were listed with an “F,” hinting at the cars’ RHD setup (the fifth character of a VIN corresponds to a car’s Body Type and Gross Vehicle Weight Rating).

The Model 3 was designed with multiple driving configurations in mind and, thanks to its symmetrical nature, minimal retooling and engineering for right-hand-drive will be required, according to Musk. Combined with Tesla’s more streamlined Model 3 manufacturing process, the build up to production levels for the UK, Australia, and other RHD countries will likely come with much fewer delays than other variants have experienced. Tesla will also have a fair amount of delivery logistics experience under its belt once the first RHD cars are ready for their customers internationally.

Tesla Model 3 right-hand drive spotted in California


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The ‘Tesla Effect’ hits Germany as VW, Daimler, and BMW fully commit to EVs


The auto industry saw something historic happen this past week in Germany. In a rare act of unity, the leaders of the country’s big three Automakers; Volkswagen CEO Herbert Diess, Daimler CEO Dieter Zetsche, and BMW CEO Harald Krüger, all agreed that the future of German auto is the electric car. Over the next decade, each CEO would be pushing their respective companies to shift and embrace the idea of an electrified fleet.

No (more) compromises

The deal did not come easy. The Volkswagen CEO caused waves among German automakers and suppliers after he called for the widespread adoption of electric cars and a mass investment in EV charging infrastructure. The VW CEO’s proposal was bold: he wanted the German auto industry to focus solely on EVs, and he warned that he would be “evaporating billions” to do so. The proposal was met with a lot of criticism, from both fellow automakers and suppliers. In response, Volkswagen threatened to leave the industry lobby group Association of the Automotive Industry (VDA) because of its refusal to commit to an electric-first strategy.

BMW CEO Harald Krüger was particularly critical of Volkswagen’s proposal, which resulted in what industry insiders described as heated talks between the two executives. Krüger’s reservations are understandable, as Volkswagen’s demands do not favor BMW. One of Diess’ requests called for free charging benefits for electric car owners whose vehicles cost less than 20,000 euros. This benefits Volkswagen, which is aiming to produce an affordable electric car, but not companies like BMW and Daimler, who, on average, make more expensive vehicles.

Volkswagen CEO Herbert Diess, Daimler CEO Dieter Zetsche, and BMW CEO Harald Krüger. (Credit: Electrive)
Volkswagen CEO Herbert Diess, Daimler CEO Dieter Zetsche, and BMW CEO Harald Krüger. (Credit: Electrive)

Despite these headwinds, a short but meaningful call last Wednesday sealed the deal for Das Auto’s electric car initiatives. Insiders from news publication Handelsblatt noted that after ten minutes, the Volkswagen, BMW, and Daimler CEOs were practically on the same page, and by the end of the 40-minute conference call, the three executives have found a middle ground. The representative of the VDA dubbed the meeting as “constructive,” and the lobby group has stated that it’s expecting the three manufacturers to work out a consensus paper in the near future.

Apart from advocating for electromobility, The companies also decided to forego commitments to other forms of alternative propulsion, such as hydrogen fuel cells. In a statement to media publication welt.de, BMW member of the board Klaus Fröhlich mentioned that a breakthrough in hydrogen fuel cell cars is unlikely within the next decade, particularly as charging infrastructure for electric vehicles is growing at a rate where long-distance travel will soon be a non-issue. “The probability of a hydrogen infrastructure developing in parallel is very low,” Fröhlich said.

A LinkedIn post written by the Volkswagen CEO outlined his points as follows. “In order to stop global warming, there is no way around the Paris climate targets. To do this, the car must become cleaner as soon as possible and CO2-free by 2050 at the latest. E-mobility is the only technology that is feasible from today’s perspective. I am convinced that if we concentrate all our energies on the leading technology of electromobility, we will achieve both: the car will become cleaner in the short term and CO2-free in the long term. And the car country Germany will be the world leader in driving the future,” Diess wrote.

All According to the (Master) Plan

The Tesla Model S, Model X, and Model 3.

While Germany’s commitment to electromobility is undoubtedly impressive, it should be noted that the developments and milestones of the electric motor and electric car batteries over the past years are the catalysts that initiated this change. Electric mobility advocate Auke Hoekstra notes that electric motors are pretty much the only superior alternative to the internal combustion engine today, in the way that they are smaller, lighter, cheaper, practically maintenance-free, and around four times more efficient. It should also be noted that it took the efforts of a daring Silicon Valley electric car company to show the industry that electric mobility is feasible.

Elon Musk has always noted that Tesla exists to accelerate the world’s transition to sustainable energy. Back in 2006, he posted his first Master Plan, which involved the creation of electric cars that are so compelling for car buyers; the behemoth that is traditional auto will start shifting its efforts to electric mobility. Tesla’s first car, the original Roadster, was mostly a proof-of-concept in this sense, as it is a vehicle that simply proved the idea that electric cars can be just as fast, sexy, and desirable as the next Porsche or Ferrari. The Model S and Model X took the company’s mission further, proving that electric cars are not only comparable to their fossil fuel-powered counterparts; they could be far better. Loaded to the teeth with tech, the sedan and crossover (hence the Model “S” and “X” moniker) were successful, but they still only catered to the higher end of the market.

Tesla shook the auto industry with the Model 3, a vehicle that practically took the company and its CEO inches away from ruin. Elon Musk described the Model 3 ramp as one of the most painful periods of his career, and objectively speaking, he was correct. Musk bet Tesla’s entire future in the Model 3, and if it wasn’t for his own willingness to sacrifice his own comfort (Musk returned to sleeping under a table in Tesla’s Fremont factory at the height of the Model 3’s “production hell”), clever, out-of-the-box solutions from remarkable executives like current President of Automotive Jerome Guillen (who came up with the idea of creating another Model 3 assembly line inside a sprung structure), and the insane efforts of Tesla’s workers across the board, the company would have fallen. Months later, the Model 3 would become the United States’ best-selling luxury vehicle of 2018, and within the first quarter of 2019, the electric sedan would begin to take over Europe and China. At this point, it is no exaggeration to state that the Model 3, with its track-capable motors and battery, is pretty much the gold standard of electric vehicles today.

A Mission Achieved

Elon Musk and Tesla represents a fast-moving target for the auto industry.

With the behemoth that is German Auto now awakened and committing itself fully towards electric mobility, will Tesla finally be trampled under the giants’ feet? Not necessarily. Tesla still functions like a Silicon Valley startup, moving fast, making mistakes, and fixing errors on the go. The result of this work culture, coupled with extensive experience with the electric motor and batteries, is a carmaker that moves incredibly fast. Thus, by the time the German automakers come up with vehicles that can challenge the Model 3 in its current iteration in terms of tech, features, and specs, Tesla would probably have improved its vehicles further. It’s incredible to see traditional automakers finally commit to electric cars, but in terms of beating Tesla, it would suffice to say that it would be very difficult to trample a company that stubbornly refuses to stay still.

When asked by 60 Minutes host Lesley Stahl if he would be open to other carmakers beating Tesla at its own game, Elon Musk candidly stated that as long as the world’s shift to electric transportation is secured, he would be able to sleep well at night. “If somebody comes and makes a better electric car than Tesla and it’s so much better than ours that we can’t sell our cars, and we go bankrupt, I still think that’s a good thing for the world,” Musk said, to the surprise of the veteran host. This is one of the things that is fascinating about Tesla and Elon Musk. Both the company and its CEO are fighting tooth and nail every day to meet its next ridiculously difficult target; but beyond these struggles, Musk and Tesla are fully aware that the fight is much bigger than them. A future that is not dependent on fossil fuels is a far bigger cause.

It took a while before Germany’s biggest car conglomerates saw the writing on the wall. Now that they have, it would not be surprising at all if the auto industry does start a full embrace of electric mobility. China is already waist-deep in its EV initiatives, and with Germany doing the same, it would be difficult for the internal combustion engine to remain relevant in the decades to come. One could only hope that the United States’ big three, Ford, GM, and Fiat-Chrysler, will follow. Tesla is already based in the US, and its patents are open-sourced. At this point, the writing is now in big, bold letters, and it would be foolish to insist that electric mobility is “not yet ready” or “not feasible.” As for Tesla, one can only hope that the company had learned its lessons with the Model 3 as it attempts to produce the Model Y, an even more ambitious vehicle that will compete in one of the world’s most lucrative markets.

The ‘Tesla Effect’ hits Germany as VW, Daimler, and BMW fully commit to EVs


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