LNG: TESLARATI

Tesla has a unique success story that can be largely attributed to the creative innovations the all-electric automaker fosters at its Design Center in Hawthorne, California. Pawel Pietryka, Creative Manager of User Interface Design at Tesla, was recently interviewed by job-centric website WorkWithUs and provided some insight on what it’s like working behind the scenes with Tesla’s creative teams. Overall, there’s an “aggressive” approach to innovation that comes from the unprecedented nature of Tesla’s mission in the automotive industry.

“This place is like nowhere else,” Pietryka is quoted at the introduction to the interview. “Driving a Tesla is honestly the most fun thing you can do – and we get to design that experience every single day.”

The team creating the experience that customers have come to expect from their Model S, Model 3, and Model X vehicles, along with related products like Superchargers, is a mixed group of car designers, vehicle engineers, software engineers, ergonomics specialists, visualization specialists, clay modelers, digital modelers, and prototypers. Producing technology-centric cars known for being fun and unconventional requires a special kind of work environment that fosters creativity, and Tesla’s approach to this involves collaboration and a high bar for candidates.

“Our teams are very small and that requires everyone to be ultra-collaborative, non-competitive and just plain smart,” Pietryka commented. “We…like to dabble in creative technologies and come up with some crazy ideas. It’s always exciting to create something new that doesn’t exist.”

Tesla’s Design Studio also has an environment that produces supportive relationships among its team members which includes accessibility to management, i.e., to Franz von Holzhausen, Tesla’s Chief Designer.

“I value the camaraderie most of all. We care for each other as much as the products we design, and I don’t mean that in a corny way. You really feel something special when you’re here, everyone says that,” Pietryka detailed. “We…have this incredible ability to shift focus and realign priorities in an instant. We’re lean by design and a byproduct of that is vastly more responsibility for everyone.”

The former Art Director for Apple recounts his decision to embark on a new journey with Tesla. “The only other company that I was excited to work for was Tesla, honestly. I care deeply about our sustainability mission and our aggressive focus on innovation, and what we’re doing here is completely unprecedented. I’ve worked on many digital experiences, but none as exciting as an entire car,” notes Pietryka in his interview with WorkWithUs. “Every single day is different. It could start with a lot of meetings or start with a lot of deadlines. Unpredictable, and no two days are the same, which is pretty amazing. It’s challenging at times, for sure, but also very rewarding.”

Vehicle design is obviously very important to Tesla, and the teams that form the foundation of its success in the market have proven their worth time and time again.

“Everyone knows good design needs to be functional, simple, intuitive. But more than anything it needs to deliver a great user experience,” says Tesla’s Creative Manager, Product Designer. “That means sometimes an experience needs to be fun, sometimes unconventional, and sometimes that means beautiful typography or other unexpected characteristics. I see a lot of good product and UI designers focus too much on the former. What’s the point of good, clean design if customers are not engaged or bored by it?”

Earlier this month, classified advertising firm Auto Trader dubbed Tesla as the Most Loved Brand in the industry in its 2019 New Car Awards. A survey of 60,000 vehicle owners using 16 key metrics to rate their cars saw Tesla rise to the top of the list by a community of enthusiastic owners that were particularly passionate about the brand. Auto Trader noted that technology was a prominent theme among the feedback from Tesla’s customers, and the style and usability of that technology is a big part of why it’s so valued.

Tesla’s vehicle design has even won over car enthusiasts that are primarily fans of traditionally-powered cars. In December last year, Henry Payne of The Detroit News purchased a Long Range RWD Model 3 and was immediately enthusiastic about the all-electric midsize sedan. His comments made in an appearance on Autoline TV focused on the Model 3’s remarkable combination of driving dynamics and software integration.

“Musk re-imagined the car like Steve Jobs re-thought the phone — as a study in design minimalism that is both gorgeous and more efficient than established platforms. Privately, other automaker execs tell me they admire Tesla for innovations that are pushing the industry forward: over-the-air updates, better connectivity, better user interfaces,” Payne commented.

Tesla’s Design Studio may not be in the spotlight very often or be very forthcoming with details about its operations, but the results it produces in the company’s vehicles certainly speak well of the work that’s going on inside.

Check out the full interview with Pawel Pietryka at WorkWithUs.io

German electric vehicle rental company nextmove recently conducted what could only be described as the ultimate Autobahn efficiency and range test, pitting the Tesla Model S, 3, and X against the upstart Audi e-tron and the bang-for-your-buck Hyundai Kona Electric. Following the EV rental firm’s test, it was evident that veteran automakers such as Audi still have a long way to go before they catch up to Tesla’s experience in electric cars.

Eight vehicles were used for nextmove’s test: a Model S 100D (equipped with 19” winter tires), two Tesla Model X 100D (one fitted with 19” winter tires and the other fitted with 20” summer tires), one Tesla Model 3 Dual Motor AWD (equipped with 19” summer tires), two Audi e-tron (one with digital side mirrors and another with classic mirrors; both equipped with 21” summer tires), and two Hyundai Kona Electric (one fitted with 17” summer tires and the other fitted with 17” winter tires). Each vehicle’s tire pressure was set according to manufacturer specifications, and each was driven by an experienced electric car driver.

Several rules were observed to keep the Autobahn test as controlled as possible. Cruise control was only utilized once the target cruising speed of 130 kph (81 mph) and 150 kph (93 mph) was reached. Features such as Regenerative Braking were also avoided, and heating was largely disabled. Thet route was 85 km (52.8 miles) long, with the vehicles traveling 130 kph one way and 150 kph in the other.

The results of both the 130 kph (81 mph) and 150 kph (93 mph) tests revealed that the Tesla Model 3 was the most efficient vehicle among the eight that the EV rental company evaluated. Following the Model 3 was the Hyundai Kona Electric in summer tires, which is, in turn, followed by the Tesla Model S 100D. The largest vehicle in the group, the Tesla Model X, proved less efficient than the Model 3, Model S, and Kona Electric, but it proved notably more efficient than the Audi e-tron.  

(Photo: nextmove.de)

(Photo: nextmove.de)

The Audi e-tron and the Tesla Model X had already gone head-to-head in a nextmove test in the past. During the previous test, the EV rental company utilized a pre-production version of the Audi e-tron, and it proved to be the electric equivalent of a gas-guzzler, being 23% less efficient than the larger, heavier Tesla Model X.

While the Audi e-tron performed much better against the Tesla Model X than its pre-production counterpart in the recent test, the all-electric SUV still proved less efficient than the Silicon Valley-made crossover. Quite interestingly, the difference in energy consumption between the Tesla Model X and Audi e-tron was more prominent at lower speeds than at higher speeds.

Tesla’s Model S, 3, and X cleared the house in terms of range. During the 130 kph test, the Model S 100D showed a range of 480 km (298 miles), the Model X 100D showed a range of 409 km (254 miles), and the Model 3 managed a range of 406 km (252 miles). The Hyundai Kona Electric turned in a respectable 322 km (200 miles), and the Audi e-tron, in last place, managed 301 km (187 miles).

The results of the 150 kph test were quite similar. The Model S, X and 3 proved superior once more with a range of 428 km (265 miles), 359 km (223 miles), and 358 km (222 miles). The Hyundai Kona Electric managed 283 km (176 miles), while the Audi e-tron achieved a range of 275 km (171 miles). With these results in mind, it appears that veteran automakers such as Audi still have their work cut out for them in terms of designing electric vehicles that offer a balance of power, efficiency, and range.

(Photo: nextmove.de)

(Photo: nextmove.de)

It should be noted that the Tesla Model X utilized by nextmove in its Autobahn efficiency test was a 100D unit, and thus, the vehicle was not yet equipped with the company’s updated high-efficiency drive units. With a “Raven” Model S and Model X in the equation, the German EV rental company’s test could very well have ended in a far more lopsided manner.

The full results of nextmove‘s eight-way comparative test could be accessed here.

Watch nextmove’s Autobahn efficiency test in the video below. English subtitles are available. 

A Tesla owner is thanking her Model 3’s safety features and stability after a near-miss with a swerving semitrailer in Nebraska. The harrowing incident resulted in the Model 3 fishtailing at high speed and driving into a median, then finding its traction and getting back on the road — grass, mud, bugs and all.

Vivianna Van Deerlin was driving her Long Range RWD Model 3 about 70 miles from Lincoln NE on I-80 when she encountered an unsettling sight on the road. Ahead of her, a massive semitrailer was swerving from side to side. She tried to overtake the semi carefully, but just as she was midway through the maneuver, the large truck swerved into her lane. The Model 3 was on Autopilot then, and she opted to take control of the vehicle to avoid the truck.

This caused her to fishtail and skid into the median. The incident happened while the Model 3 was traveling at 80 mph, but despite this speed, the vehicle refused to spin or roll over. Covered in grass from top to bottom, the car was able to get back on the road without any problems. None of the Model 3’s passengers were harmed, and the sedan proved tough enough to drive all the way to a service center where it could be checked for any needed repairs.

Looking at pictures of the aftermath and footage of the incident, it was evident that the Model 3 owner escaped what could very well have been a serious accident. Unfortunately, the video also revealed that the driver of the semitrailer, which caused the incident, didn’t stop to check up on the Model 3 or its passengers. It just drove on, seemingly oblivious of what transpired behind it.

The Tesla owner credits several aspects of her Model 3 for saving her and her husband’s life during the close call with the semi. She noted that her vehicle showed remarkable stability as she drove into the median thanks to its low center of gravity, and it promptly gained traction as soon as she floored it to avoid getting stuck on the muddy grass. Particularly notable was that the vehicle was an RWD version, which only had one electric motor.

In hindsight, Vivian noted that she might not have driven into the median had she not disengaged Autopilot. Past videos of Autopilot avoiding accidents, after all, show that the driver-assist system might have avoided the swerving semi without leaving the road. “Probably would’ve been better off letting AP continue but hard to know that in the moment. My reflexes just took over when the truck crossed over the white line, unfortunately there just wasn’t any shoulder to move into,” she wrote in an update on Twitter.

Fortunately, the vehicle incurred no damages from its grassy encounter. There was a ton of grass to be cleaned out and some remarkable dashcam footage to save, but apart from these, the Model 3 was completely fine.

Vivianna Van Deerlin is an active member of the Tesla community, organizing the Tesla Boot Camp program for new electric car owners. She and her husband Peter are also longtime Tesla owners, being one of the customers who placed a reservation for the Model S back in 2009 and taking delivery of the sedan in 2012. Apart from her Long Range RWD Model 3, she and her husband also own a Model 3 Performance and a rather rare 2010 Tesla Roadster Sport. In this particular trip, the Van Deerlins were taking a 3,000-mile journey from New Jersey to California to give their Long Range RWD Model 3 to their son. Thanks to the durability of the Model 3, the parents’ journey will continue.